Meet the Team – Bethany Murphy, Senior Business Development Director

Moery Company

Prior to TMC, I was working at a company where I sold advertising for daily email newsletters for trade associations in Washington, DC. I’ve been with JP and the team for almost six years now and I sell membership and sponsorship for a wide variety of industries.

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Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.”

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Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter.

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week?

Four Reasons Your Marketing Team Needs Community

Higher Logic

But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads. Save ad space for you to promote monthly webinars, large conferences or anything else the marketing team needs to promote -- like a new ebook or brochure launch.

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How Communications Teams Can Help Boost Nondues Revenue

Associations Now

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While the report highlighted general trends in communications teams, it also dug into their role in generating nondues revenue. “[T]here

5 Tips for Celebrating Your Behind-the-Scenes Team

Associations Now

On the venue side, you need the salespeople and the finance team to get the contract signed. You need the chefs and their teams for the food and beverage. You need the banquet team to set tables and serve food. Planning a meeting takes a village.

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Association Staff Stretched to the Limit? How to Get More for Your Association Without Breaking Your Team

Association Adviser

Sure, you can put together a design for your monthly e-newsletter, but will it be done as effectively as one by a design professional? Managers must have an open and honest understanding of their teams’ capabilities.

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Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

It requires thoughtful application of staff time and team energy.How you work together matters. Design Thinking is a team sport. Your internal coordination will improve when cross-departmental teams own the full course of their work. Team purpose, form and function gains clarity.

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Wednesday Buzz: Make Your Team Feel Valued

Associations Now

Are you putting a ton of effort into making your team meetings more productive? Kivi’s Nonprofit Communications Blog shares ways to integrate your email newsletter and social media strategies. The post Wednesday Buzz: Make Your Team Feel Valued appeared first on Associations Now

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June Update: Here's What You Can Do With Version 7.0

Wild Apricot

This month's newsletter introduces you to 3 of the new features in version 7.0, plus we start a new segment to help you get to know our team

November Update: 6 Ways to Level up Your Volunteer Program in 2020   

Wild Apricot

In the November newsletter, we share a guide on the new finances module in the mobile app, resources to help you use the new email editor, and a Meet the Team interview with Sundus from our Support team

Putting the Team in Teamwork: How Groups Can Perform Better

Associations Now

MIT researchers have identified three characteristics of top-performing teams. Find out what they have in common and how you can build those attributes into your next team project. There’s research making the rounds that suggests having women on teams makes for smarter teams.

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Does it Make Sense to Hire a Consultant to help your Membership

Membership Marketing

Does it Make Sense to Hire a Consultant to help your Membership Marketing Team? In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. What positions on your marketing team do you look to fill with a consultant? Membership Marketing Blog.

(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey. We’ve got resources, our goals are identified, responsibility has been assigned to our team members, and we’ve created benchmarks.

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The First Milepost for the 3-Way Management Team

Trade Association CEO Blog

Ask me for a quote on many projects like: Newsletter design, newsletter strategy, newsletter production, strategic planning, budgeting, evaluation of endorsed programs, governance structuring, bylaws, education programming, member database selection/conversion/optimization/training, discussion facilitation and more. The First Milepost for the 3-Way Management Team. The First Milepost for the 3-Way Management Team. Trade Association CEO Support.

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

We’re stretching our communications teams thin! There are more Monday briefings than ever before with newsletters and videos coming out from CEOs. My sense is that you have more prospects looking at your stuff but the recruitment team doesn’t have all of the necessary information.

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An Association Sales Crisis – Association Hustle Podcast Episode 233

Moery Company

We’re stretching our communications teams thin! There are more Monday briefings than ever before with newsletters and videos coming out from CEOs. My sense is that you have more prospects looking at your stuff but the recruitment team doesn’t have all of the necessary information.

What We Learned From the PPP Application Process – Association Hustle Podcast Episode 230

Moery Company

Here’s why: prior to this, we already put in place several savings decisions that we implemented and I was literally minutes from communicating with my team about salary cuts across the board that many of you and your organization’s have faced.

Why Does Membership Have to Be So Complicated?

Moery Company

From where I stand, we need to intentionally focus on how we can level out the process for prospects to not only join the association but to register for a convention, buy an ad in your newsletter or a booth at your annual meeting. Consult your sales team on membership best practices.

3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

For instance, is having your newsletter tracking in your AMS a requirement? If so, you'll want an AMS that provides robust newsletter functionality or has a comprehensive integration with a robust newsletter tool.”. Purchasing new technology is a big undertaking.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Grace Lynch , who is a member of our sales team, sold a sponsorship with a company that makes the protective sheets between workstations in an industry.

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Five Areas of Focus for Association Leaders During a Crisis – Association Hustle Podcast Episode 229

Moery Company

Our open rates on our email newsletter has gone up almost 10%. Assess where you are, know your strengths and weaknesses are, and be very candid with your team about it. It’s absolutely fine to be totally candid with your team about those things.

The Internal Blog: A Management Tool : Off Stage

Off Stage

Of course, back then nobody talked about interaction to these messages: most newsletters didnt even have a Letters to the Editor section, and anyway, who wanted to wait a week or a month before seeing some response from a reader? Off Stage. 26, 2009 - The Internal Blog: A Management Tool.

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Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

Sometimes, I see that we put way too much emphasis on the sales and business development team. Communications team – have a contest for your members to tell a real story about their participation and how it helps their companies thrive. Oh, the GR team doesn’t help us that much!”

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. skip to main | skip to sidebar.

Plexus Consulting Group?: Have You Considered An Executive.

Plexus Consulting

An article in the Summer 2011 Plexus newsletter Horizon, edited by Douglas Kleine, CAE, and titled “If Coaches Are Good for Executive Directors (and Basketball Teams), Why Not for Board Chairs?”, The author notes that if coaching can produce successful athletic teams, it can also produce successful volunteer (and staff) leaders. skip to main | skip to sidebar.

Here’s a big idea: Innovation can be small

Association Success

I also would bet that if you walk into most associations and ask their team the last time they innovated, they would have to think about it and wouldn’t be able to name more than one innovation in the past year. Let’s make a bet.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Published in a recent S+B newsletter, the authors write that “the economic conditions at the beginning of a manager’s career…have lasting effects on the career path and the ultimate outcome as a CEO” Starting a career in a recession “also affects a CEO’s approach to management”, the researchers say. skip to main | skip to sidebar.

How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Association Rally Cry and Pivoting During the Covid19 Pandemic – Association Hustle Podcast Episode 225

Moery Company

However, we do have control how our associations and our teams respond. Now is the time for live video, podcasting, webinars on breaking issues, special editions of your newsletter on particular topics around this crisis, real time updates from your technical specialists and people in your industry. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. However, we do have control how our associations and our teams respond.

Exclusive Notes from Our Association Chief Executive Roundtable – Association Hustle Podcast Episode 231

Moery Company

Whether it’s Microsoft Teams, Zoom, GoToMeeting; associations are really thinking about the security issues when it comes to protecting members in their associations. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

Failure to Adapt - Moery Company

Moery Company

I look to my team to keep me apprised of what they see coming down the pike. For example, to garner greater newsletter engagement, we assess modifications. IStock_Credit:marekuliasz.

2015 Favorite Community Reads

Higher Logic

The Community Roundtable team has so many good resources for community managers. This is an awesome weekly newsletter. But one of my favorite parts about their newsletter is many articles they link to aren’t specifically about community.

How COVID-19 has made transparency more important than ever

Association Success

Executive coach Christopher Salem believes that “transparency builds trust,” and this increases employee commitment to “be fully vested and for them to apply themselves as a team to achieve company goals.”.

PODCAST | Association Hustle Podcast – Episode 215: Productivity Hacks for the New Year

Moery Company

That means working at our pricing structure, looking at new services, considering collaboration or partnerships, or buying new companies, dropping or renewing new clients, communicating the culture to our team, making sure that we have the right people on the bus and in the right seats.

Observations from the Field Including Short- and Long-Term Strategies for Moving Forward – Association Hustle Podcast Episode 228

Moery Company

In those videos, I share observations from our sales team and my conversations with executives from all over the country. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

Is Grittiness one of the Keys to Success?

Association Leaders

So I’ve also become a reader of blog postings and online newsletters – mostly on – you guessed it, leadership. Today, I read an interesting article in an online newsletter I read regularly called “strategy + business” The article is an interview with a psychologist (Angela Duckworth) who is a recent MacArthur Fellow who has a theory about how “grit” contributes to success in life. I like to read but don’t make enough time for it.

Bold idea? This association got rid of its annual conference

Association Success

Members can now reach me through Facebook, emails, electronic newsletters. When John Bridges took over the Arkansas State Employees Association as executive director about two years ago, he had big ideas.

A look back at 2015

Aaron Wolowiec

The Event Garde Relay for Life team. So again this year, Event Garde sponsored a Relay for Life team, walking 24 hours around the track at East Lansing High School in recognition of those fighting cancer, in honor of those who’ve triumphed and in remembrance of those who’ve lost their battles.