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The C-Suite's Role in Social Media

Higher Logic

Social media has undoubtedly gained an increasing role in the business community. For any organization, the importance of social media is right up there with any other marketing strategy. However, are there reasons for business executives to have their own presence on social networks? Build brand and trust.

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March Update: Resources to Help Your Organization Adapt During the Pandemic

Wild Apricot

In this month's newsletter, you'll find out about our online user summit, two new product enhancements, a podcast on improving your social media presence, and more.

Resources 252
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Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Social media platforms.

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How Vimeo’s Community Helps Them Create Better Products

Higher Logic

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. That was around the time when using social media as a brand was starting to happen.

Products 254
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Five Social Media Marketing Trends for 2017

Higher Logic

In social media marketing, whenever a door closes, another one has opened. The quicker your association adapts, the better you will be at using social media to your advantage. Most social media content is permanent once it has been posted. As 2017 approaches, be prepared for: 1. Increase Image Messaging.

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Customers Buy Experiences, Not Products

Higher Logic

Traditional business models focus on products and services. Companies build up their products, advertise them, then make sales. Sales are becoming less and less dependent on products and services. The effect of customer experience is so powerful, it’s drawing the attention of major organizations like Harvard Business Review.

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Association Brain Food: 4.19.24

Reid All About it

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. James Young of Product Community describes a twist on mentoring. And, unlike social media channels, your association controls the app. Congratulations, Dean! Co-mentors.