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Association Brain Food: 4.28.23

Reid All About it

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Online communities are extremely popular with younger audiences—the toughest ones to recruit and retain. I’m happy to feature it as long as it’s not too product-centric.

DC 205
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Association Brain Food: 2.23.24

Reid All About it

I’m happy to feature it as long as it’s not too product-centric. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. Location: Washington DC. 1 CAE credit. 1 CAE credit.

DC 261
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Growth for Growth's Sake

Eric Lanke

There are always more customers to get and more products to sell them. Our association is not a company selling products to a hungry marketplace -- and any analogy to the day-to-day decisions that my Board members would make for their companies will be an imprecise one and will, if stretched, ultimately fail. He's not a joiner.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Not a scientific study, I know, but when I dedicate a little time in the morning to writing about three things I’m grateful for, I usually have a satisfyingly productive day. I’ll be happy to feature it as long as it’s not too product-centric. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Association Brain Food Weekly: 11.13.20

Reid All About it

I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Association compensation had been rising at all levels, fueled by a robust recruiting marketplace and strong economy, but that came to a halt in March 2020.

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Association Brain Food Weekly: 1.18.19

Reid All About it

I’ll be happy to feature it as long as it’s not product-centric. Presenter: Jason Askew, Product Marketing Manager, Cvent. Embracing Data and Technology to Increase Member Engagement (online and Washington DC). Location: online and Washington DC. Accountability and Difficult Conversations (Washington DC).

DC 293
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Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. I’m happy to feature it as long as it’s not too product-centric. Learn how your association can develop resilience and adapt to the effects the climate crisis will have on operations, member-facing programs, products and services.

Arlington 266