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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Consider sharing free or ungated content on your social media platforms and within your association’s virtual community to reach the most people and build organizational awareness. . With ungated content, you’ll have a wider reach with non-members, creating more marketing opportunities for membership recruitment. Learn more.

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Flipping the Membership Equation – Your Questions Answered

YourMembership

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

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Social Media Measurement Resources for Associations

Mizz Information

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Recruit your board. Here’s how to start your board member recruitment : Create a job description for each role Describe the role’s function, value and how it impacts your association’s success. Recruit your staff. Your staff play a necessary role in recruiting, marketing, fundraising, organizing events and more.

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Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. Sample Lead Capture Microsite. ?? One of the additional advantages of online lead generation is how measurable it can be.