Remove webinars-lead-generation-online-courses
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. In a standard sales funnel, you want to focus on engaging and nurturing leads down the funnel to the bottom, which is where they’d convert to membership. What’s slowing these association’s down?

Strategy 169
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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Look Beyond Top Line Revenue Most people define success by revenue generated, but in today’s economy, we need to go beyond the numbers. It’s time to get more nuanced – focus on what’s bringing the most value to your members and what level of effort (dollars or team resources) it takes to deliver that revenue.

Revenue 320
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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program.

Revenue 256
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Association Brain Food: 4.19.24

Reid All About it

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Education + mentoring. AI for associations. CAE credit.

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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Gen Z education. More info/register. Mon 9/25 at 8 a.m.

LMS 266
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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Volunteer burnout. Leadership development for young members. More info/register.

Survey 256
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Although they’re the biggest generation in the workforce, millennials make up only 19 percent of association members, per MGI. Recruitment strategy: help millennials get jobs. Online career center. Create an online career center that features professional development programs and other career resources for young professionals.