Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. in Alexandria, Virginia. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Adviser

AUGUST 27, 2013

Social Media Roundup: Give That Copy a Trim. Virginia Society of Association Executives Fall Educational Symposium & Expo. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Ernie Smith. Associations Now. NRWA 16th Annual Conference (H2O-XPO). Features'

Directory 60

Directory Virginia Newsletter Social Media 60

Reid All About it

SEPTEMBER 16, 2016

Using the strategies identified in this presentation, every conference professional can create event experiences where engagement is the norm, not the exception. Northern Virginia Small Association Forum for Executives (call in or Alexandria VA). – 3 Strategies to Future-Proof Your Association. More info/register.

Arlington 150

Arlington Phoenix DC Virginia 150

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community.

Revenue 42

Revenue North Carolina Education System 42

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. in Alexandria, Virginia. How to Recognize a Good Strategy? Cost of Wrong Strategy. (8).

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

JANUARY 13, 2023

MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023.

Revenue 39

Revenue Education Strategy Leadership 39

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

Strategy How To Marketing Price 40

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. in Alexandria, Virginia. What Strategy Leads to Membership Growth?

Strategy 40

Strategy Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. in Alexandria, Virginia. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

MARCH 27, 2012

in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

MARCH 12, 2012

in Alexandria, Virginia. Fundraising with Social Media. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

DECEMBER 30, 2011

in Alexandria, Virginia. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). My Background.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

in Alexandria, Virginia. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). My Background.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. in Alexandria, Virginia. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). growth strategies. (4). My Background.

Social Media 40

Social Media System Price Survey 40

Membership Marketing

JANUARY 19, 2012

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

APRIL 23, 2012

in Alexandria, Virginia. News on Social Media and Membership Marketing. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. in Alexandria, Virginia.

Marketing 40

Marketing Price Analysis Report 40

Membership Marketing

FEBRUARY 21, 2011

It’s a modern strategy based on two assumptions. Labels: Growth Strategy , Quotes. This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? Social media is one answer to where we collaborate, but my answer is membership in an association.

Innovation 40

Innovation Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JULY 27, 2010

in Alexandria, Virginia. Practical Uses of Social Media for Association Mar. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). My Background.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions. Host: Northern Virginia Chamber. Host: Results Direct. Tue 10/22 at 12:30 p.m.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

JANUARY 26, 2012

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2010

West Virginia. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The top responding states were: 1. South Dakota. California.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

SEPTEMBER 13, 2010

He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

DECEMBER 4, 2009

Alexandria, Virginia — Marketing General Inc. Whelans professional expertise is in program development and creative strategies, membership acquisition, program operations, and organizational management. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing District of Columbia Washington Virginia 40

Membership Marketing

DECEMBER 13, 2010

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Baltimore Maryland Price 40

Membership Marketing

JULY 1, 2010

In the July issue of Associations Now , I had the opportunity to write an article highlighting some of the key strategies needed for a growing and thriving membership ranging from acquisition to engagement to renewals. Labels: ASAE , Associations Now , Growth Strategy. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

OCTOBER 20, 2011

in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Subscribe through Your Reader. My Background. Tony Rossell. Associations Now. (8).

Marketing 40

Marketing Price Case Study Survey 40