Mariner Management

What exactly does a CRP do?

Mariner Management

On a flight a while back, CRP Tanya Coogan was sharing the usual pleasantries with a fellow passenger when the conversation turned to their respective occupations.

Looking ahead. What’s next for association components?

Mariner Management

We’re halfway through this unusual and, often unsettling, year where we’ve had to regroup and rethink how we do things.

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Keep Sponsors by your Chapter’s Side: 16 ideas

Mariner Management

We know this question of how to keep on sponsors engaged is a top of mind worry for chapters. We’ve been collecting ideas from a variety of sources; here are some.

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Setting Chapters Up for Change

Mariner Management

For many the new year brings new resolutions most of which are about change. While we focus on the need to change, we sometimes skip over setting ourselves up for change. This can be doubly so when we look at change in our associations and in our chapters.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

Driving Member Engagement by Showing #VolunteerLove

Mariner Management

Mark your calendars: National Volunteer Week is April 19-25th! It’s the perfect opportunity to start thinking about ways to show your chapter volunteers the appreciation they deserve all year-round.

What one chapter is doing to steer towards DE&I

Mariner Management

Today’s headlines surrounding racial injustices are affecting all of us on personal and professional levels. From our vantage point here at Mariner, it is uplifting to see so many professional associations/chapters responding with renewed commitments towards making diversity , equity, and inclusion a pillar of their mission. We are particularly moved by the conversations and actions of PRSA Maryland.

How will we engage members in the COVID era?

Mariner Management

Think those (pesky?) chapters. Really. More than 50% of associations have reported a disruption in existing member programs or activities. Nearly 40% indicated they don’t see resuming in-person events before 2021.

Virtual meetings: 7 resources

Mariner Management

All of us in the association space with any connection to in-person events have been on a crazy learning ride. How do we create powerful virtual events? Here’s what I’ve been reading lately.

COVID-19 Reboot for Chapters

Mariner Management

Will chapters survive? This is a question we’ve heard on every virtual idea swap we’ve hosted since the pandemic. Here’s what’s at stake. The dramatic shift to virtual throughout the association community has resulted in a significant blurring of the geographical boundaries that used to delineate chapters. This shift has brought into question the relevance of those chapters where there is no substantive distinction between the needs of members in one area versus another.

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Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

Ban the Boring Virtual Meeting

Mariner Management

Most predictions put the use of, and the reliance on, digital meetings and work as rapidly increasing. The good news is that the skills we are madly improving in this time of physical-distancing will be useful long after the virus’ hold on us has ended. One set of skills I know we’ll be using are those needed for creating effective virtual meetings and work. Let’s jump start those skills with a few resources. Adding Engagement. Bye, Boring Trainings!

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5 Tips for Chapters Doing Virtual Meetings #NoFear

Mariner Management

Do not fear the virtual meeting, meet-up or webinar. Remember we’re in a “BETA timezone” where we’re all trying and testing new things. So own it – the beta test. Here are 5 tips to owning it*. Check out more ideas on better virtual meetings in our previous post.

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COVID-19 & Your Chapters/Components: The Next Steps [FREE Virtual Idea Swap]

Mariner Management

It’s safe to say that our support for components (chapters etal) took on a different look this past month. We had to scramble to re-orient messaging and timetables, shift resources, add resources, add time to support chapters shifting to virtual, and maybe cancel volunteer leader training. So … How do we re-orient our support and training for the rest of 2020? What do we need to think about as long-term shifts? What other short-term shifts need to be adopted?

On-demand Learning for CRPs

Mariner Management

A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand.

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Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Be your chapters’ superhero

Mariner Management

Yes, lots of national associations are acting to help members in this pandemic. And that’s great. Let’s not overlook though the need to to find help in my hometown. Its reaching across the street or county to get the extra help or the virtual hug. And, with so much of the effort to fight the pandemic is in the hands of the state – our ability to have the local voice for political advocacy is tripled!

Helping Chapters be COVID-Proof

Mariner Management

Chapters are vulnerable in the chaotic global health crisis, however that does not have to mean they will flounder or fail. We do have to intervene though on their part. Answering the how led us to host a virtual idea swap for association pros responsible for navigating this question. The swap brought together more than 70 association execs to explore how associations can support chapters. View the full Idea Swap here and use this summary to help kickstart your own internal conversations.

Chapter Benchmarking Report: What the Data, Success Stories & Opinions Tell Us [Webinar]

Mariner Management

Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients.

How can we guide our chapters in the DE&I conversation (Idea Swap recap)

Mariner Management

Photo by William Bout on Unsplash. On June 29 th , we gathered for a virtual chat on how associations can help guide and support their chapters in the conversation around DEI. During the swap, participants discussed that while chapters are on the front line, many are confused about how best to proceed. As some chapters have taken the initiative on their own, others are waiting for HQ to take a lead. So what are some of the steps associations can take?

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Rethinking Membership Benefits >> Become Indispensable for These Times

Mariner Management

We’re all bracing for membership drops (ok here at Mariner we’re home to three associations worriedly watching the renewal numbers). Let’s take the worry and put it to work productively. And here are three actionable ways from MemberSuite’s post “Rethink Membership Benefits to Make Your Association Indispensable.”

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Guide Your Chapters to Event Success

Mariner Management

Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. It turned out to be one of our most popular webinars ever, Adding Snap, Crackle & Pop to Chapter Events. Now, its been turned into a 3-part series.

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What’s Ahead for Chapters – 2 Virtual Events Explore

Mariner Management

Midsummer and the fall looks no clearer than it did in Spring. What’s ahead for chapters ? In many ways, we may be looking at a renaissance of sorts. Or the end of the road. Perhaps geographic components will fill in a vital role as in-person events get back into gear. Or maybe with blurring of geographic boundaries, chapters fade. Most likely, both scenarios will come true. We’ll look at both sides in two virtual events – both free.

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3 Tips for Chapters experiencing #EmailFail

Mariner Management

In three different chapter leader programs this year, communication came up as a big challenge. For most, its about email and the fact that (a) nobody reads it and (b) everyone gets too much. What’s a chapter to do to overcome those challenges and get their message to their key stakeholders?

How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

COVID-19 & Your Chapters/Components: Virtual Idea Swap

Mariner Management

Here at Mariner we are home to three chapter organizations. All rely on revenue from in-person events. Yikes! We know we’re not alone. Because of our work with dozens of associations, we’re on many chapter leader discussion groups and a few Facebook groups — and there’s lot of angst. Chapter and components leaders are reaching out to their headquarters contact. How can you help us?

Chapters Impacting the 2020 Census

Mariner Management

The 2020 Census has been in the news for many reasons. Many are talking about. And some are taking that talk to action. The Alabama, Illinois and Texas Chapters of American Academy of Pediatrics are among those taking action. They have been working hard to promote participation in the 2020 census.

Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year.

Breaking Open a New Channel for Member Engagement

Mariner Management

Hint, the new channel is your chapter network! Take a look at the 2019 Chapter Benchmarking Report and research on member engagement. Factor in the constraints on large association meetings and combined with the research, we see all signs point to local as an engagement opportunity. Local events and activities are a hot way to draw in new/early careerists for the lower cost and more convenient access to learning and networking.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Chapters and Diversity, Equity & Inclusion [Idea Swap]

Mariner Management

We at Mariner have collectively and individually meditated on how we could be part of the change so needed to defeat systemic racism and truly live the words Black Lives Matter. We’ve walked alongside our management client boards as they take action. We are taking personal actions as well. And, we have chosen to be one of the conversation catalysts for the Association Chapter/Components sector on this issue.

Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look).

Virtual Idea Swap: Chapters in the COVID-19 Era

Mariner Management

Join us for the third virtual idea swap on Friday May 22 1pm ET (we’ll jump-start the holiday weekend with a CRP Party). Once again, we’ll use Zoom breakout rooms for deeper conversation and sharing. Register here: May 22 Virtual Idea Swap: COVID-19 & Chapters. Help pick the topic or vote on one at [link]. See the recap on April Swap. See the recap on March Swap. Questions? Ask us info@marinermanagement.com.

Movement: Get up off your [lower brain] and learn!

Mariner Management

“For decades, the educational and scientific communities seemed to believe that thinking was thinking and movement was movement, and each was as separate as could be…Today we know better.” Teaching with the Brain in Mind, 2nd Edition – Eric Jensen. Whether virtual or in-person, we spend way too much time at conferences, meetings, work, etc.

Chapters in Crisis: A Way Forward

Mariner Management

Sit back and enjoy this new series of posts from Billhighway decoding crises we see (and feel) in chapters. The series covers all kinds of troublesome scenarios from chapter financial mismanagement , fraud and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between.

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Try Harder or Try Different: 2020 Resolution for Chapters

Mariner Management

Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting?

Starting Chapters? In 2019?

Mariner Management

According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history.

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10 Reasons to Attend CEX

Mariner Management

CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components. The deep dive isn’t a series of break-out sessions with sages on the stage. It’s about conversations and problem-solving. From the mouths of last year’s attendees, here’s why CEX is special.

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New Year, New Ideas: Start a New Conversation About Chapters

Mariner Management

In this webinar, you’ll learn how to tackle some common challenges unique to component-based associations with examples from the CRP community. We’ll focus on themes like the role of components in the association ecosystem, harnessing innovation from your chapters, and addressing the volunteer issue. Plus, we’ll give you tips on speaking the language of your C-suite in order to bring impactful change to your association.

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