Expert insights. Personalized for you.
Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership. MORE
If your nonprofit needs a website, Wordpress might be a great option. This guide will cover everything you need to know and help you make a decision about using Wordpress MORE
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The 2020 Census has been in the news for many reasons. Many are talking about. And some are taking that talk to action. The Alabama, Illinois and Texas Chapters of American Academy of Pediatrics are among those taking action. They have been working hard to promote participation in the 2020 census. MORE
Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card MORE
Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession? MORE
The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.” MORE
For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization MORE
233 
A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand. MORE
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment. MORE
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. In fact, 64% viewed member engagement as an “absolutely essential” role for their chapters. MORE
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components. The deep dive isn’t a series of break-out sessions with sages on the stage. MORE
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue. MORE
During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else. MORE
When you think of the archetype association-chapter relationship, too often it’s top-down, where power moves from headquarters to the team at the local component. That’s an “ old power ” dynamic that can hamper members’ sense of affiliation, trust, and loyalty to the organization. MORE
While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look). MORE
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. At the same time, managing a chapter program can be a tricky business. It requires sustainable chapter leadership, a supportive administrative structure, enthusiastic member involvement, and valuable member services. So how do you know if your chapter program is truly healthy? MORE
It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth. MORE
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research , launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs. MORE
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.) MORE
Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” ” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this. In fact, 43% of GEN Y Millennials reported they are attending more workshops, seminars, conventions and exhibitions. MORE
Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. It turned out to be one of our most popular webinars ever, Adding Snap, Crackle & Pop to Chapter Events. Now, its been turned into a 3-part series. MORE
“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields. MORE
According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history. MORE
Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: . MORE
Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients. MORE
Sit back and enjoy this new series of posts from Billhighway decoding crises we see (and feel) in chapters. The series covers all kinds of troublesome scenarios from chapter financial mismanagement , fraud and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between. MORE
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. MORE
With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals. MORE
A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way. MORE
Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. MORE
Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights. MORE
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members. MORE
As we’ve discussed before the recruitment of good quality subject matter experts (SMEs) is one of the hardest parts of creating a solid curriculum. Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content. MORE
Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend. MORE
We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year. MORE
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you. MORE
Our Blue Sky eLearn team spends a lot of time working with clients producing webinars associated with continuing education for their members. But there are so many more use-cases to consider leveraging this engaging and cost-effective technology. We’ve outlined a few ideas for consideration: . MORE
In three different chapter leader programs this year, communication came up as a big challenge. For most, its about email and the fact that (a) nobody reads it and (b) everyone gets too much. What’s a chapter to do to overcome those challenges and get their message to their key stakeholders? MORE
Mariner Management
FEBRUARY 20, 2020
Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients.
Mariner Management
FEBRUARY 14, 2020
Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. It turned out to be one of our most popular webinars ever, Adding Snap, Crackle & Pop to Chapter Events. Now, its been turned into a 3-part series.
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Mariner Management
JANUARY 9, 2020
For many the new year brings new resolutions most of which are about change. While we focus on the need to change, we sometimes skip over setting ourselves up for change. This can be doubly so when we look at change in our associations and in our chapters.
Mariner Management
FEBRUARY 6, 2020
In three different chapter leader programs this year, communication came up as a big challenge. For most, its about email and the fact that (a) nobody reads it and (b) everyone gets too much. What’s a chapter to do to overcome those challenges and get their message to their key stakeholders?
Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.
Mariner Management
SEPTEMBER 18, 2019
CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components. The deep dive isn’t a series of break-out sessions with sages on the stage.
|
Mariner Management
JANUARY 2, 2020
We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year.
Mariner Management
DECEMBER 30, 2019
A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand.
Mariner Management
DECEMBER 26, 2019
While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look).
Mariner Management
DECEMBER 23, 2019
Sit back and enjoy this new series of posts from Billhighway decoding crises we see (and feel) in chapters. The series covers all kinds of troublesome scenarios from chapter financial mismanagement , fraud and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between.
Mariner Management
DECEMBER 17, 2019
Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting?
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Mariner Management
DECEMBER 11, 2019
According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history.
Mariner Management
NOVEMBER 9, 2019
“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields.
Mariner Management
NOVEMBER 1, 2019
When you think of the archetype association-chapter relationship, too often it’s top-down, where power moves from headquarters to the team at the local component. That’s an “ old power ” dynamic that can hamper members’ sense of affiliation, trust, and loyalty to the organization.
Mariner Management
OCTOBER 22, 2019
Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research , launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs.
Mariner Management
OCTOBER 17, 2019
Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment.
Mariner Management
OCTOBER 5, 2019
During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else.
Mariner Management
NOVEMBER 3, 2019
A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. At the same time, managing a chapter program can be a tricky business. It requires sustainable chapter leadership, a supportive administrative structure, enthusiastic member involvement, and valuable member services. So how do you know if your chapter program is truly healthy?
Mariner Management
OCTOBER 24, 2019
Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” ” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this. In fact, 43% of GEN Y Millennials reported they are attending more workshops, seminars, conventions and exhibitions.
Mariner Management
OCTOBER 20, 2019
There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. In fact, 64% viewed member engagement as an “absolutely essential” role for their chapters.
YourMembership Blog
FEBRUARY 20, 2020
It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth.
Higher Logic
JANUARY 27, 2020
Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates.
Blue Sky eLearn
FEBRUARY 18, 2020
Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: .
Blue Sky eLearn
FEBRUARY 10, 2020
Our Blue Sky eLearn team spends a lot of time working with clients producing webinars associated with continuing education for their members. But there are so many more use-cases to consider leveraging this engaging and cost-effective technology. We’ve outlined a few ideas for consideration: .
YourMembership Blog
FEBRUARY 18, 2020
Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.
Blue Sky eLearn
FEBRUARY 4, 2020
With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals.
Higher Logic
NOVEMBER 6, 2018
“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)
Blue Sky eLearn
JANUARY 14, 2020
Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights.
YourMembership Blog
DECEMBER 17, 2019
A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members.
Blue Sky eLearn
JANUARY 20, 2020
Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.
Higher Logic
FEBRUARY 10, 2020
When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue.
Blue Sky eLearn
NOVEMBER 4, 2019
As we’ve discussed before the recruitment of good quality subject matter experts (SMEs) is one of the hardest parts of creating a solid curriculum. Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content.
Reid All About it
NOVEMBER 29, 2019
The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.
Reid All About it
FEBRUARY 14, 2020
The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.”
Higher Logic
NOVEMBER 20, 2019
Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession?
Wild Apricot
FEBRUARY 20, 2020
If your nonprofit needs a website, Wordpress might be a great option. This guide will cover everything you need to know and help you make a decision about using Wordpress
Wild Apricot
FEBRUARY 20, 2020
Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card
Blue Sky eLearn
OCTOBER 21, 2019
Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend.
Associations Now
NOVEMBER 16, 2015
A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.
Wild Apricot
JANUARY 15, 2020
For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization
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