Mariner Management

Chapter Benchmarking Report: What the Data, Success Stories & Opinions Tell Us [Webinar]

Mariner Management

Part of our ongoing webinar series in partnership with Billhighway. Chapter membership takes on a significant value in an increasingly online world. Members seek face-to-face opportunities to connect, learn, volunteer, and socialize with their peers, mentors, and clients.

Guide Your Chapters to Event Success

Mariner Management

Back in November 2019, we used a post on how chapters could amp up their events to build a webinar on the topic with Billhighway. It turned out to be one of our most popular webinars ever, Adding Snap, Crackle & Pop to Chapter Events. Now, its been turned into a 3-part series.

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Setting Chapters Up for Change

Mariner Management

For many the new year brings new resolutions most of which are about change. While we focus on the need to change, we sometimes skip over setting ourselves up for change. This can be doubly so when we look at change in our associations and in our chapters.

3 Tips for Chapters experiencing #EmailFail

Mariner Management

In three different chapter leader programs this year, communication came up as a big challenge. For most, its about email and the fact that (a) nobody reads it and (b) everyone gets too much. What’s a chapter to do to overcome those challenges and get their message to their key stakeholders?

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

10 Reasons to Attend CEX

Mariner Management

CEX isn’t your typical association conference. And it isn’t for everyone. It’s a one-day deep dive into all things “geographic components.” It’s for association exec who have or are thinking of building geographic components. The deep dive isn’t a series of break-out sessions with sages on the stage.

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Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year.

On-demand Learning for CRPs

Mariner Management

A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand.

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Chapters in 2019, Looking ahead to 2020

Mariner Management

While more is still written about membership, events and technology, chapters did merit coverage in 2019 from a couple of the association’s leading sources. In case you missed some, here a few articles worth a look (or maybe a second look).

Chapters in Crisis: A Way Forward

Mariner Management

Sit back and enjoy this new series of posts from Billhighway decoding crises we see (and feel) in chapters. The series covers all kinds of troublesome scenarios from chapter financial mismanagement , fraud and cybersecurity attacks to AWOL or unprepared chapter officers and everything in between.

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Try Harder or Try Different: 2020 Resolution for Chapters

Mariner Management

Is 2020 the year to try harder and finally “fix” your chapters? Before you put that new year’s resolution down on your list (again), ask a different question. Should we be fixing or experimenting?

Starting Chapters? In 2019?

Mariner Management

According to the 2019 Chapter Benchmarking Study , the trend looks more like it’s about closing chapters. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history.

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Association Renaissance: A call for 2020

Mariner Management

“Associations are at an inflection point. The conditions are in place to drive associations toward a renaissance, a new Golden Era, where associations will have even greater relevance within their fields.

Chapters and the New Power Dynamic

Mariner Management

When you think of the archetype association-chapter relationship, too often it’s top-down, where power moves from headquarters to the team at the local component. That’s an “ old power ” dynamic that can hamper members’ sense of affiliation, trust, and loyalty to the organization.

2019 Chapter Benchmarking Report

Mariner Management

Mariner Management in collaboration with Billhighway and researcher Kevin Whorton, Whorton Marketing & Research , launched this second edition of the chapter benchmarking study in late 2018. The survey was designed to gather industry data about association chapter programs.

Completing the puzzle to decode chapter ROI

Mariner Management

Most associations know how much their chapters cost in staff support, rebates/grants, training programs, technology platforms, etc. But few seem to have a good handle on the actual return on that investment.

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Meetings that engage

Mariner Management

During a recent conference call, a text came in. It was from one of the “younger” board members. The gist of it: why are these meeting always a waste of my time? Boring or poorly run meetings send more volunteers running than just about anything else.

Evaluating the Health of Your Association’s Chapter Program

Mariner Management

A healthy chapter program delivers valuable benefits for an association. It drives member engagement, member satisfaction, and overall member growth. At the same time, managing a chapter program can be a tricky business. It requires sustainable chapter leadership, a supportive administrative structure, enthusiastic member involvement, and valuable member services. So how do you know if your chapter program is truly healthy?

Adding Snap, Crackle & Pop to Chapter Events

Mariner Management

Way too often we hear the lament “we can’t get anyone to our chapter events. Everyone’s too busy.” ” I’ll counter with, yes, people are busy, however event attendance is strong. ASAE’s 2017 Decision to Attend study confirms this. In fact, 43% of GEN Y Millennials reported they are attending more workshops, seminars, conventions and exhibitions.

Benchmarking Report: Chapter role in member engagement grows

Mariner Management

There is a shift occurring in the world of chapters. Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. In fact, 64% viewed member engagement as an “absolutely essential” role for their chapters.

5 things your small association will love about YourMembership AMS

YourMembership Blog

It’s not unusual for small associations to manage member data with spreadsheets and multiple systems when they’re just getting started. But as your organization grows, it’s time to move to association management software (AMS) built for associations at your stage of growth.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates.

Education Sales: 3 Factors That Limit Them

Blue Sky eLearn

Recently I listened to the Leading Learning podcast, 3 Factors That Limit Sales of Education. When working with our association clients, we sometimes come across those that are struggling to sell educational programs or launch new initiatives. Here is what I learned from the podcast: .

Association Webinars: Not Just for Continuing Education

Blue Sky eLearn

Our Blue Sky eLearn team spends a lot of time working with clients producing webinars associated with continuing education for their members. But there are so many more use-cases to consider leveraging this engaging and cost-effective technology. We’ve outlined a few ideas for consideration: .

4 steps to take to bring back your lapsed members

YourMembership Blog

Failure to renew doesn’t have to be the end of the story. There’s always an opportunity to get lost members to return. Read on to find out how. The post 4 steps to take to bring back your lapsed members appeared first on YourMembership.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals.

What’s In It For Me? 5 Life-Changing Benefits of Volunteering

Higher Logic

“I would love to volunteer…but I just don’t have the time!” Sound familiar? Life is busy, no doubt. But isn’t it funny how you can hear someone say this, and then in the very next breath they’ll ask you if you’re caught up on the 10-hour Netflix series they just binge-watched? Okay, I’m guilty too.)

Why Your LMS Needs Google Analytics

Blue Sky eLearn

Most of us are at least somewhat familiar with Google Analytics. You (or your marketing team) are probably using it to track traffic on your organization’s website. But why not on your Learning Management System? Audience . General dashboards offer an at-a-glance view of some general insights.

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Continuing Education: Not Just for Meetings and Conferences Anymore

YourMembership Blog

A recent Community Brands study suggests it may be time for associations to focus on additional learning opportunities for their members.

Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success.

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Get to Know Ideation in Higher Logic Community: Your Tool for Effective Feedback

Higher Logic

When our organizations are guided by end-user feedback, we’re more effective, we create more satisfied members and customers, and ideally, we increase our revenue.

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Presentation Tips: Help Your SME Deliver Their Best Content

Blue Sky eLearn

As we’ve discussed before the recruitment of good quality subject matter experts (SMEs) is one of the hardest parts of creating a solid curriculum. Now that you’ve identified the “right one ; ” let’s look at some tips and tricks you can provide your speaker to deliver their best content.

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Association Brain Food Weekly: 11.29.19

Reid All About it

The weekly list of free educational events and resources for the association community… Will I see you at ASAE TEC next week? For me, TEC is like a reunion, camp and retreat combined in one. If we haven’t met and you see me walking around, please introduce yourself, I’d love to meet you.

Association Brain Food Weekly: 2.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… This got me thinking and maybe it will get you thinking too… How do you measure progress in your career? Nilofer Merchant says, “Money is a shitty metric for work. Only you can find the right one.”

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Think back to your first job out of college. You were probably excited and wanted to learn everything. Along the way, did you have someone who mentored you and helped you along in your profession?

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Wordpress for Nonprofits: Everything Your Organization Needs to Know

Wild Apricot

If your nonprofit needs a website, Wordpress might be a great option. This guide will cover everything you need to know and help you make a decision about using Wordpress

Announcing The How Organizations Grow Membership & Revenue Research Report 2020​

Wild Apricot

Want to learn how other membership organizations are growing and gaining revenue? Check out our soon-to-be-released report (and fill it out for a chance to win a $100 Amazon gift card

Driving Growth with Hybrid Events

Blue Sky eLearn

Whether it’s due to conflicting schedules, cost, or travel limitations, there are throngs of people who would love to engage with your brand at an event, but simply cannot attend.

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Does Your Association’s Structure Stifle Success?

Associations Now

A startup mentality can help an association generate new ideas. But success has less to do with “failing fast” than knowing how your organizational structure stands in your way.

Twitter for Nonprofits: Does Your Organization Really Need to Tweet?

Wild Apricot

For some nonprofits, Twitter is the perfect platform to grow their community, while others are better off putting their efforts elsewhere. Is Twitter right for your organization