2000 Education Marketing Revenue 
ISAE
DECEMBER 11, 2023
Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members. If you already have a sponsorship program—great! Find the story in your data and use it to shape your sponsorships moving forward.
Reid All About it
SEPTEMBER 18, 2020
The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.
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Association Adviser
APRIL 10, 2017
How do you grow third-party partnerships and revenue in an industry that is continually growing in relevance but shrinking your traditional membership pool at the same time? Association Adviser: Patti, you’ve been the executive director of AHE since December 2000. My educational interests have always been science. That’s huge!
Disciple Media
APRIL 15, 2024
By honing in on a specific audience within the fitness market, Isabelle curates specialized content and experiences that enable genuine connections and meet the unique needs of her members. With over 2000 members and an impressive retention rate of 98%, Short & Sweat’s success underscores the power of niche-focused offerings.
Association Success
MARCH 8, 2018
For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. Our association holds a traditional national educational conference. Registration hovers at 2000 plus 1300 exhibitors for roughly 3500 participants.
Potomac Core
JUNE 8, 2016
Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.
YourMembership
FEBRUARY 27, 2014
In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.
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