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The Real Point of Measurement and Social Media ROI

Jamie Notter

in Learning , Social Media - 5 comments. Mark Shaefer has a nice post about a recent “ social media measurement smackdown ” he participated in during a social media conference. He was pushing back against a prevailing notion that you can’t measure social media.

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The Long Tail of Association Content and Social Media

SCD Group

Back in 2006, Chris Anderson wrote a powerful book called the Long Tail. Rather than one major event or one massive campaign, they might get better results from mini and micro events and campaigns. In addition to Anderson’s market views, the long tail extends to association social media.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. 9 Social Media Metrics to Monitor. You’ll also get recommendations for Annual sessions and social events. Grow Your Event with Digital Marketing That Works.

Las Vegas 231
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Humanizing Business and Helping CFOs with Change

Jamie Notter

We’re part of the “ Social Media Business Summit ” track at BWENY, and our session will cover some of the basic ideas in Humanize, but will feature the perspective of Amy and her experience at NTEN, which is, in our book, one of the most Human organizations out there. Social Media. December 2006 (10).

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On the Road

Jamie Notter

If you’re interested in booking me to speak at an event, please contact Marsha Broniszewski at Infinite Speakers. Previous post: Strategy and Context. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5).

Chicago 70
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Letting Reality Sink In

Jamie Notter

I delivered a session on Humanize earlier this week at an event put on by Goodwill Industries. Letting Strategies Sink In – Weekly Wrap-Up for June 29th | Affiniscape Blog. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12).

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Don't Shield Employees from Tension

Jamie Notter

This is one of my notes from the MIX Mashup event. The managers need to work on their own clarity and commitment to the strategy. Social Media. December 2006 (10). November 2006 (9). October 2006 (8). September 2006 (10). August 2006 (12). July 2006 (5). June 2006 (9).