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Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. How to Calculate Where your Membership is Headed.

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Membership Marketing Blog: News on Social Media and.

Membership Marketing

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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The Strength of Weak Ties

Jamie Notter

in Learning , Social Media - 2 comments. Check out this great interview with Andrew McAfee of MIT’s Center for Digital Business on how to talk to CEOs about social media. ” When he talks to CEOs about social media (or “Enterprise 2.0″ Social Media. July 2007 (13).

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Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. . Publications.

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Practical Uses of Social Media for Association Marketing

Membership Marketing

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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How to Gain Strategic Insight from Digital Metrics

Association Adviser

Brand X’s strategy to increase likes unintentionally risks transforming a growth play into a volume and promotion play. Develop a theory about how digital media should help your association achieve its goals, such as member recruitment, retention, engagement or conference attendance. Let’s take an example from packaged goods.

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Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. How to Calculate Where your Membership is Headed. Using Social Media to Recruit Staff.