Association Adviser

OCTOBER 13, 2016

economy that’s in better shape than at any time since the Great Recession of 2008-09. More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015.

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AMR Management Services

JUNE 26, 2012

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. ► 2008. (23). American Academy on Communication in Healthcare.

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AMR Management Services

JUNE 4, 2012

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Determine short and long-term plans for management of the association Volunteers (board & committee members) implement management functions (newsletters, programs, dues notices, etc.) ► 2008. (23).

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Association Subculture

SEPTEMBER 7, 2011

Oddly enough, this article from Fast Company “A Store With Only 3 Products And Other Cases For Simplicity” and this clip from an interview George Carlin did in 2008 converged this morning to remind me of an important lesson. Note, I didnt say increase the frequency of your communications. communications. (4).

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AMR Management Services

MAY 17, 2011

” It’s a revolutionary social marketing and research platform that enables you to be rewarded for your ideas and brand promotions. For marketers, Crowd Tap allows you to tap into certain markets and reach influential consumers quickly and easily. Cause Marketing Tips - Target Prospects. ► 2008. (23).

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Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Membership Marketing Benchmarking Report.

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AMR Management Services

JUNE 27, 2011

promotion in association e-newsletters. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective. Content Marketing: A Practical Approach for your A. ► 2008. (23).

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AE on the Verge

MAY 23, 2009

I saw something interesting today and had immediate dilemma - which way to communicate it : 1. E-newsletter (email) 2. Association blog Since my association doesnt have print communications (and rarely direct mail), didnt have to add those options to the list too. Test Marketing Messages Online First. ► 2008.

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AE on the Verge

AUGUST 14, 2011

Make your presenters marketers. Board: Be consistent with your communication to your Board, it helps them to expect, understand and be engaged. ( @bkpitman ) 4. 64% of e-mails are opened on a smart phone so we must design e-marketing for them. ( @marianazario ) [Design e-newsletters anticipating smart phones too] 6.

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YourMembership

FEBRUARY 9, 2012

Here are some tips to help make that happen: Communication is vital. com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Highlight the most active members in your e-newsletters or social media posts. Here at LocalShops1.com Make it easy.

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Plexus Consulting

DECEMBER 1, 2014

Strategic Re-check your bearings—focus--The world in 2008 when the Great Recession first hit. Are you hitting your benchmarks—or has your market changed so fundamentally that you need to rethink your approaches? Operational Internal and external communications. DO NOT consider marketing to be an expendable overhead item.

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