Reid All About it
JUNE 10, 2016
Learn what other associations are doing to address the opportunities and challenges that new technologies and the rise of Millennials have brought to chapters. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. For many organizations, digital marketing is a new undertaking.
Socious
OCTOBER 13, 2016
New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association.
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.orgSource
MARCH 6, 2023
Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Adding to the impact, multiple disruptive social and cultural events have characterized the formative working years for younger generations.
Association Adviser
APRIL 25, 2018
According to the US Census Bureau, Gen Z outnumbers Millennials and Baby Boomers, making up 25 percent of the population. The economic recession of 2008 has shaped the generation and impacted their views and goals. Generation Z can be defined as those born between 1997 and 2010. They are creative, open-minded, tech-savvy and ambitious.
YourMembership
FEBRUARY 27, 2014
It is an alarming trend we began to witness following the 2008 recession. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues.
Association Adviser
AUGUST 25, 2016
Marilyn Jansen, Executive Director, Corporate Marketing and Business Development, Association Management Center. As a result of the 2008-2009 financial crisis, many boomers are still working many years past their planned retirement age and this has created a bottleneck from the younger generations waiting to assume their leadership roles.
Associations Now
JULY 21, 2017
Move over millennials, it’s Gen Z’s time to enter the workforce. After all, Gen Z has seen major institutions fail as a result of the 2008 financial meltdown. CMSWire shares several creative and inspirational live video marketing ideas. As Gen Z enters the workforce, leaders may need to adjust how they manage.
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