Are You Taking a “Backwards” Approach to Member Engagement?
YourMembership
MAY 22, 2015
In their whitepaper they assert that the association industry’s focus on “member engagement” reached a critical mass around 2009 and has only grown since then, with conference sessions, books, articles, research studies, and whitepapers (like theirs) all talking about engagement. and Elizabeth Weaver Engel, M.A.,
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