Choosing the Right Model – Certificate or Certification

Blue Sky eLearn

Recently, Michelle Nolin, Learning Strategy and Instructional Design consultant from Learn Ethos, LLC and Linda Anguish, Director of Accreditation Services at the Institute of Credentialing Excellence presented a webinar on choosing the right model between certificates and certification programs. Assessment-based Certificate Program. Certificate awarded to recognize mastery of the specific learning outcomes (not a certificate of attendance or participation).

The Association?s Pursuit for Relevance: What Role Do Certifications, Certificates and Micro-Credentials Play?

Blue Sky eLearn

Credentialing: This is an umbrella term, used to refer to concepts such as certification, licensure, certificate programs, micro-credentialing, accreditation, etc. Often certification programs have eligibility requirements (i.e.

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The certification conundrum

Aaron Wolowiec

Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. If your association needs a certification program to draw attendees, chances are, better content would do the trick. To certify or not to certify.

Setting Strategy for Certification’s New World

Associations Now

It’s tempting to jump right into the new ways to engage members in certification. Like most things in the association world, certification is undergoing a transformation. I discuss a few examples of what this new terrain looks like in my feature on certification in the latest issue of Associations Now. For associations that are looking at certification for the first time, this can be an exciting moment with lots of opportunities to experiment, says consultant Mickie S.

Marketing Groups Bring Joint Certification to Members

Associations Now

The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. Those who complete the program will receive certifications from both AMA (the PCM Digital Marketing certification) and DMI (Certified Digital Marketing Professional). The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now

@CESSE Optimizing Sales Results for Certification, Certificate & Training Businesses

GlowGlobally

Whether you are selling certification in the United States or around the world, learn proven lessons on capturing potential candidates, how to motivate candidate behavior, and mixing education “prep products” to motivate and drive sales. The International Information Systems Security Certification Consortium, Inc., (ISC)²®, Based in Tampa, (ISC)2 is recognized for Gold Standard certifications and world class education programs. (ISC)2

Certifications within Your LMS: Three Reasons Why This Makes Perfect Sense

CommPartners

Understand how including certifications in your online education strategy helps create a more impactful standard of achievement. .

Photographers Association Offers New Drone Certification

Associations Now

The Professional Photographers of America says its certification for drone pilots, the first of its kind, is designed to help photographers better validate their capabilities to clients. The nature of photography is changing, and at least one group is adapting its certification strategies to keep up with the latest trends. “First, it gives them an edge in advertising their services, as certification promotes trust in the minds of clients and consumers.

A Better Alignment of Membership and Certification

Associations Now

More Membership Strategy A new set of membership packages is just one part of a large-scale effort to boost retention and grow membership at APICS. Last year the association launched the “APICS Membership” mobile app, which gives members information about their benefits, their status and expiration dates for certifications, and connections to their local chapters. In APICS’ case, the focus is clear: certification.

Continuing Education Offerings: 5 Engagement Strategies

Higher Logic

Technology advancements allow working professionals to take classes, earn credits, or achieve certifications through software called a Learning Management System (LMS). In order to help organizations make the most of their continuing education technologies, we’ve collected our favorite strategies. Offer certifications, accreditations, and other valuable resources. Community-building is often a cornerstone of any successful organization’s overall strategy.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program.

Three Reasons Not To Start An Association Certification Program

Velvet Chainsaw

“All organizations can develop certification. Some organizations think creating a certification program is the sure way to solve some of its problems. Identifying Certification Goals. Rops advocates that before starting a credentialing program, an organization needs to identify its certification target and goals. Then identify how certification will address that challenge with a goal statement. The same holds true for a certification program.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth.

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Ad Industry Launches Certification Program to Fight Fraud

Associations Now

The Trustworthy Accountability Group, a coalition of advertising groups supportive of transparency efforts in advertising, has launched a new certification program to battle what’s considered rampant fraud in the digital ad industry. The group’s strategy, which comes complete with a “Certified Against Fraud” seal, is designed for ad buyers and sellers, along with the intermediaries that distribute those ads, to avoid working with bad actors.

How To Design a Digital Badge Strategy

WBT Systems

Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. Diplomas, degrees, certification, and skills quickly lose their relevance and become obsolete.

Create a Revenue-Generating Licensing Strategy

Associations Now

Whether it’s webinars on hot topics facing your industries or certifications aimed at helping bolster the skills of industry professionals, associations are in the job of educating. The post Create a Revenue-Generating Licensing Strategy appeared first on Associations Now

Member Engagement Strategies: A Guide for Associations

Fonteva

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Association Member Engagement Strategies.

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Organizations that have a solid international business strategy experience faster growth. According to the United Nations, in the year 2100 the world’s population will be 11.2

Globalization isn’t a ‘one-size-fits-all’ strategy for associations

Aaron Wolowiec

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”. Organizations that have a solid international business strategy experience faster growth. According to the United Nations, in the year 2100 the world’s population will be 11.2

Specific Strategies To Take Your Conference Full Frontal!

Velvet Chainsaw

They must know about these strategies and not just practice them. Move Beyond Certification Memory Requirement Programming. So many conferences provide programming to meet their internal certification requirements. So take your conference full frontal and implement some of these strategies! The post Specific Strategies To Take Your Conference Full Frontal! You can make your conference the purple cow of all conference experiences.

The Power Play Behind Global Strategy

Associations Now

John Schehl, vice president of certification and global engagement at the National Roofing Contractors Association, mentioned that in recent years the association had seen increasing demand for training in India, enough so that NRCA decided to open an office there.

Five LMS Content Strategies to Attract, Engage and Support your Learners

Fonteva

These 5 strategies will help you create LMS content that attracts, engages, and supports your stakeholders: 1. That is where certification opportunities come in. Certifications create a more holistic experience for LMS users by validating and giving credit for their achievements.

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Bonus Content – Event Garde e-news – February edition

Aaron Wolowiec

Q: Transfer: Let’s say you just attended a certification course. For me, it is important to look at what I can apply right now, what should be part of a longer-term strategy and what I want to explore further. Filed under: Associations , Learning , Professional Development Tagged: certification , Elyse Kopietz , Event Gardeian of the Month , knowledge transfer , Learning , Michigan Manufacturers Association , networking.

Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

This might sound like certification, but the association’s CEO, David Shearer, emphasizes that it goes beyond it—in part because the industry is one that’s always changing. The Professional Development Institute is a recognition that cybersecurity education is a lifelong journey, and that achieving professional certification, while important, is only one stop along the way,” he said in the release.

Intentionally Disrupt the Association’s Processes

Smooth The Path

When a member has a question about the certification process review the instructions. Related: 6 Strategies for email effectiveness. Association Strategy certification conference registration disrupt email habits process trigger pointsWhat was breakfast today? Coffee. What did you have for breakfast yesterday? Coffee. What about tomorrow? Probably coffee. There are a million little automatic processes that run our days.

What will 2016 bring for associations?

Aaron Wolowiec

The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016. For many members, certification has greater perceived value and affords a significant career edge that mere membership can’t provide. Let’s say your staff completes a certification program or engages in e-learning. It’s a new year. New predictions. New trends. New goals.

How to Design a Digital Badge Strategy

.orgCommunity

Digital Badges are a part of these changes and are set to make a big impact on education and certification programs in 2017. A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative ensuring that you meet your learning and organisational goals. From : Blog Entry >> Michelle's Blog Entry Dramatic changes have occurred in how learning is recognized, accredited and validated.

Digital Badges: The 21st Century Credential

Association Adviser

The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy. Careers Features Technology careers certification digital badges digital credentialing

5 Effective Web Design Strategies to Attract New Members

Fonteva

Top AMS platforms facilitate the creation of comprehensive member profiles containing their contact information, records of their involvement with your association, and additional information such as certifications they have earned. Turn your ideas into strategies. The post 5 Effective Web Design Strategies to Attract New Members appeared first on Salesforce Membership Management Blog.

Swim Lessons: Pool and Spa Group Unveils Overhauled Learning Strategy

Associations Now

We want to be the go-to resource for education and certification throughout the industry. We want to be the go-to resource for education and certification throughout the industry,” said Giambalvo. “We The post Swim Lessons: Pool and Spa Group Unveils Overhauled Learning Strategy appeared first on Associations Now

Revamped Membership Strategy Brings Record Growth to Coaches’ Group

Associations Now

In addition, ICF approved 300 applications for its credential and fulfilled 2,370 requests for certification applications—another record. The post Revamped Membership Strategy Brings Record Growth to Coaches’ Group appeared first on Associations Now A year after completing a strategic assessment of its membership, the International Coach Federation saw the number of applications to join, and for its credential, skyrocket.

Top Technology Strategy Tips for NiUG Discovery

WBT Systems

As we pack and ship our materials, arrange meetings with partners, clients and associations, and put the finishing touches on our TopClass demos, we started thinking about our top technology strategy tips for getting the most out of the conference. Use our tips to learn how to make the most of your time at NiUG Discovery, with a focus on your technology strategy: Plan, Plan, Plan. The post Top Technology Strategy Tips for NiUG Discovery appeared first on WBT Systems.

The Strategy Behind a Building Plan

Associations Now

The $70 million price tag is steep—all the more reason for there to be a smart strategy behind it. Also, one of the key people leading the move was battling cancer in the midst of it—we’ll get to that, and there’s a strategy lesson in that as well. and though the bar doesn’t have a certification, it does require completion of a paid course in order to maintain membership in good standing.

First Steps for a Middle East Strategy

Associations Now

For associations new to the region, I would recommend to first get a better understanding of the region and define a strategy based on that. Associations sometimes choose to enter markets based on a product strategy wherein they push their products like certifications, training, etc, to build revenues as well as stronger brand recognition in the region. The post First Steps for a Middle East Strategy appeared first on Associations Now

Lean Startup Strategy: Take Your Innovation in Smaller Bites

Associations Now

Could the lean startup strategy for building out ideas be one way to shift the conversation in your association? This strategy, Engel says, highlights a point of common ground for associations. The New Strategy: Think Small, Iterate, Then Pivot. The post Lean Startup Strategy: Take Your Innovation in Smaller Bites appeared first on Associations Now

Using Data Analytics to Drive Effective Marketing Strategy

Membership Marketing

Knowing this can drive an engagement strategy and move members to these behaviors. In addition to identifying the introductory product – whether it is conference registration, membership, or certification – further analysis can track secondary and tertiary purchases to help understand the product migration path for the association. Data Data Analytics Growth StrategyOne of the most rapidly adopted tools in association marketing today is data analytics.

A Small-Scale Approach to Big-Picture Strategy

Associations Now

How do you get a board to talk strategy? The answer may be as simple as that—start talking strategy. The association’s chief focus is managing a certification for hazmat professionals, and there had been little effort to expand its scope. The post A Small-Scale Approach to Big-Picture Strategy appeared first on Associations Now “The board isn’t thinking strategically”—it’s a common enough lament at associations.

7 Creative Ways to Promote LMS Engagement

Blue Sky eLearn

While these strategies have certainly been proven to work, we wanted to share some other creative ways one of our clients is considering to get their audience to engage with their new LMS. . Especially if there is no continuing education or certification involved. Learning Strategies Learning Technologies Uncategorized association engagement association LMS learning management system LMS LMS engagement LMS promotion

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Where Does Your Association Fit in a Changing Postsecondary World?

Blue Sky eLearn

Instead, certifications, badges, CEU’s, and other non-traditional education programs will be just as valuable for getting a job, all of which are significantly cheaper and quicker to obtain. .

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. Glassie, partner at Pillsbury Winthrop Shaw Pittman LLP, in Washington, DC outlining 10 legal items that are critical to any association working on an international or global strategy. Without practical value, certification will never appeal to an audience. Creating localized certifications is the ideal.