The Hourglass Blog

JANUARY 16, 2011

A Prescription for Innovation. This is part of an on-going dialogue between Eric Lanke and Jeff De Cagna on the work of the WSAE Innovation Task Force and the status of innovation in the association community. • Innovation is using technology to streamline operations and deliver new services.

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The Hourglass Blog

JANUARY 26, 2011

Innovating 20% of the Time. Chris Trimble is skeptical of Googles 20% time--their stated practice of encouraging individuals to spend 20 percent of their time pursuing innovative projects of their own inspiration. And execution, as Trimble says, is the other side of innovation. Without execution, youre not innovating.

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The Hourglass Blog

APRIL 21, 2011

Learning Innovation from the Mayo Clinic. Heres another great HBR post describing another set of "principles of innovation." I say "another," of course, because of my work with the WSAE Innovation Task Force, where we helped define four key principles of innovation from the case studies we examined in the for-profit sector.

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Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Thanks For Playing

MAY 22, 2012

With ASAEs Membership, Marketing & Communications Conference this week and an upcoming vacation, T4P is going on a little hiatus. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. skip to main | skip to sidebar. Thanks For Playing. 22 May 2012.

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The Hourglass Blog

SEPTEMBER 15, 2010

Whats Your Innovation Readiness? Regular readers of The Hourglass Blog know that Im chairing the Innovation Task Force for the Wisconsin Society of Association Executives. The "innovation readiness" tool will also provide a framework for this discussion, and will help us organize the strategies we hope to develop.

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Membership Marketing

FEBRUARY 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participate in the 2011 Membership Marketing Benchmarking Survey. Membership Marketing Benchmarking Report. Speaking Engagements.

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Thanks For Playing

JULY 19, 2012

I just finished Andy Sernovitzs Word of Mouth Marketing: How Smart Companies Get People Talking. Some of the key points that particularly struck me include: In an era of social networking and nearly ubiquitous connectivity, customer service may be your MOST important marketing tactic. Marketing is what you DO. Newer Post.

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Membership Marketing

SEPTEMBER 29, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Another key opportunity to improve membership Sladek says “comes down to marketing.” Innovation is a must:” 5.

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Thanks For Playing

JULY 3, 2012

Youre putting together a marketing campaign. You can clearly describe who youre trying to reach, what outcomes you seek, and how youre planning to measure success. Labels: Marketing. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader.

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Thanks For Playing

MARCH 6, 2012

Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. Evolving Membership Models, with Barbara Armentrout, Marketing General Inc. Labels: ASAE , innovation , presentations. ► 2009. The Grassroots Innovation Leader.

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Thanks For Playing

DECEMBER 13, 2011

The Marketing Sherpa 2011 Social Marketing Benchmark Report. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk.

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Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. Key SOCM Findings and How They Relate to Associations. Advanced Strategies Enable Success. Communities transform organizations.

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Jamie Notter

OCTOBER 13, 2011

Patrick Lencioni offers some ideas on how to do that in his book, Silos Politics and Turf Wars (affiliate link). We also talk about this in Humanize in Chapter 6: How to Be Open. Moneyball and Management Innovation. The Results of Management Innovation. { Nonprofit Technology and Marketing | Benjamin Phillips.

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Thanks For Playing

JUNE 19, 2012

This may be the most important question you need to ask yourself when launching a marketing campaign. Labels: Marketing. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Seeking community in associations since 2008. 19 June 2012. Newer Post.

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The Hourglass Blog

MARCH 7, 2011

How to Tell if You Have a Bad Board. I think Ive mentioned before that one of the things I like to do on Hourglass is look at policies and practices in the for-profit world and see how they compare or can be applied to associations. My work on the WSAE Innovation Task Force came almost entirely from this mindset. Innovation.

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Thanks For Playing

JANUARY 26, 2012

And all of us good little marketers nod our heads in agreement with the above. Labels: branding , Marketing. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Think about that: intangible - attributes - reputation. Share on FriendFeed. Newer Post.

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Jamie Notter

MAY 10, 2012

I know we get a lot of coverage of Humanize in the context of social media, since we apply the lessons of social media to how we run our organizations. But Humanize is fundamentally a book about management innovation. Markets are conve­rsations and organ­izations can harness conve­rsations in order to create value.

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Thanks For Playing

MAY 17, 2012

Other major topics include ASAE and various things related to ASAE, changeblogging, social media and specific social media technologies, generations, innovation, leadership, membership, and marketing, and Jamie Notter has the distinction of being the person I reference most often (hey, the man writes good stuff). ► 2009.

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Thanks For Playing

DECEMBER 14, 2011

There IS no ROI to social media marketing. But thats OK, because theres no ROI of marketing period. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. A mobile app is not a mobile strategy. Conversely, not EVERYTHING needs a big fancy strategy.

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Association Subculture

OCTOBER 18, 2011

How about your board meetings? We talk so much about creativity and innovation in the association sphere but we know so little about how to actually facilitate their achievement. After I stopped laughing, I started thinking about how many times Ive seen these dynamics play out in the staff room and the board room.

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Association Subculture

OCTOBER 14, 2009

Wednesday, October 14, 2009. Nothing you can say but you can learn how to play the game. Nothing you can do but you can learn how to be you in time. October 14, 2009 12:30 PM. October 14, 2009 1:08 PM. October 14, 2009 1:20 PM. October 15, 2009 8:32 AM. October 16, 2009 8:52 AM. Shannon Otto.

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Jamie Notter

AUGUST 12, 2011

I can certainly understand some teeth gnashing–I don’t have simple answers about how to move forward in today’s rapidly changing world. Moneyball and Management Innovation. The Results of Management Innovation. Want Innovation? December 2009 (8). November 2009 (7). October 2009 (8).

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Idea Architects

APRIL 3, 2012

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In 2010 and 2011, a diverse cross-section of ASAE staff, volunteers, and members convened regularly as members of the Innovation Task Force. Jeffrey Cufaude, Idea Architects. Jeffrey Cufaude is an architect of ideas.

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Tom Morrison

FEBRUARY 26, 2011

How to Be a Real Change Agent in Your Association. If you, as the “change agent”, cannot articulate the problem to your Board, and cannot share the relevant information to disturb them enough to make change, you will never see innovation and creativity to keep pace in today’s fast changing environment at the Board level.

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Thanks For Playing

JULY 27, 2012

Ill be doing strategic membership and marketing consulting for associations that have the will and the capacity to take some risks in the service of big goals. ► 2009. How to Manage Social Employees, Social Media at Events, and Car Talk. The Grassroots Innovation Leader. Curious about the business? More to follow.as

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Associations Now

NOVEMBER 25, 2015

Steered by the vision of Roman Tsunder, founder of ACCESS 360 Media, PTTOW brings together influential leaders, entrepreneurs, and artists in order to reach new innovative heights on a global scale. “We want to spend [our] time doing the grandest things. ILl69Icb5x pic.twitter.com/RnUpciBXRa.

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Association Subculture

DECEMBER 22, 2009

Tuesday, December 22, 2009. Innovation in the governmental and/or non-profit arena is generally seen as a threat to the status quo. Ergo, innovative executives are generally seen as a threat to the organization. Innovate = power grab in some circles). skip to main | skip to sidebar. We got the message. The politicians.

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Tom Morrison

NOVEMBER 3, 2015

If you scan the market economy at every level, in every industry, market disruption is coming at a record pace. Our association has had many of the same challenges as many associations have: Old thinking, economic fallout of 2009, convincing young people that we offer relevance and value to them, and the threat of social media.

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Association Advocacy Chick

SEPTEMBER 30, 2014

We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. As associations, we have to be innovative and willing to do something different. Finally, edits were made and the plan was formatted into a reader friendly publication by ASAE’s marketing team.

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Mizz Information

JUNE 12, 2019

The Community Roundtable, the most trusted voice in community management, has been publishing the industry’s most comprehensive research, The State of Community Management (SOCM), since 2009. Key SOCM Findings and How They Relate to Associations. Advanced Strategies Enable Success. Communities transform organizations.

Report 40

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Thanks For Playing

JULY 10, 2012

After the "lecture," the larger group would split into discussion sections, which would be led by expert VOLUNTEER MEMBER facilitators, with knowledge of both the topic at hand and how to keep a discussion moving, whose job would be to ask interesting questions and keep the conversation flowing at a high level. ► 2009.

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Association Subculture

SEPTEMBER 8, 2011

I often think about how to manage/facilitate the "in between" in learning experiences, be it a conference or an individual workshop. I think how we frame, describe, and attend to that connective tissue is what distinguishes OK experiences from ones that are more robust. innovation. (6). marketing. (2).

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Association Subculture

SEPTEMBER 24, 2009

Thursday, September 24, 2009. Why are we developing policy to combat employees downloading and utilizing new communication tools on the job - [yes on the job, of COURSE on the job - how else can they learn how to translate personal skill into direct business application] ? September 27, 2009 8:39 PM. innovation. (6).

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The Hourglass Blog

MARCH 27, 2011

In my last post , I talked about something I called the Catch-22 of innovation. Your association wants to deliver new innovative products that meet the needs of your members, so you ask and poll them incessantly about their needs, wants and desires. And where should I find inspiration for how to resolve this conundrum?

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Association Subculture

NOVEMBER 15, 2009

Sunday, November 15, 2009. November 17, 2009 5:23 AM. November 17, 2009 8:22 AM. This is a provocative blog that encouraged me to think about the process I use and how to improve it. November 17, 2009 8:22 AM. November 17, 2009 1:44 PM. November 30, 2009 8:45 AM. December 3, 2009 9:51 AM.

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Plexus Consulting

NOVEMBER 21, 2014

By Nancy Najarian Whether you are a government contractor looking for new sources of income, an association looking for ways to guide your members, or a frustrated job seeker wondering how to apply your skills to a new type of job, now is a good time to think about green. How can you capture a portion of this market in the coming years?

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