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Renegotiating Live Event Agreements When All Parties Are Innocent Victims

Velvet Chainsaw

hotel industry is projected to report a 51-percent decline in revenue per available room (RevPAR) in 2020, according to a special forecast revision from STR and Tourism Economics on March 31. The previous low for occupancy was during the financial crisis in 2009 when occupancy was 55 percent. From Recovery to Reform.

Revenue 106
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Monetizing Your Virtual Conference When Competing with Free

Velvet Chainsaw

The dynamics that we’re seeing impact conferences and their business models are very similar to the Freemium movement we experienced way back in 2009. I’ll never forget a blog post, entitled “ Malcolm is Wrong ,” which Seth Godin penned back then on Chris Anderson’s book Free: The Future of a Radical Price.

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Pricing Your Product, Service or Membership. Sometimes pricing is an afterthought when developing a product or service or changing your membership structure. Pricing is one of the four “P’s” of marketing for a reason. For example, a quick search for a pair of sneakers shows a price range from $6.99

Price 40
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Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Dues Pricing and Value. The last few months, I have received a number of questions related to dues increases and pricing issues for membership. We will explore some of the following topics: • Pricing Theory. • Price and Offer Testing. • Price Points. Membership Dues Pricing and Value.

Price 40
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Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40
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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase?

Revenue 40
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Association Brain Food Weekly: 1.26.18

Reid All About it

They’ll reveal their top marketing technology takeaways from the 2017 ASAE Technology Conference & Expo, which inspired resolutions that support revenue growth, from leveraging artificial intelligence to improving collaboration between marketing and IT. Eric McDonald, sales executive and pricing expert. 1 CAE credit.

DC 225