Thanks For Playing

MARCH 6, 2012

What’s Your Association’s “O” Strategy? Making it Rain: How to Drive Non-Dues Revenue with Michele Klecha, Club Managers Association of America and Scott Oser, Scott Oser Associates. . ► 2009. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk.

Social Media 150

Social Media United States America Innovation 150

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Likewise, during the 2012 calendar year, 1.83

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

Report, commissioned by the Convention Industry Council (now the Events Industry Council) and researched by PwC, participant volume at meetings and events increased by 10 percent between the years of 2009 and 2012. That’s a lot of meetings – and a lot of revenue potential. Likewise, during the 2012 calendar year, 1.83

Marketing 60

Marketing Social Media Revenue Communications 60

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Labels: new products , Non-Dues Revenue. How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members.

Revenue 40

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Jamie Notter

OCTOBER 25, 2011

The product starts valuing the great salesmen, because they’re the ones who can move the needle on revenues, not the product engineers and designers. The phrase that jumps out at me is “they’re the ones who can move the needle on revenues.” There’s nothing wrong with moving the needle on revenues of course.

Revenue 70

Revenue Leadership System Products 70

Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

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Jamie Notter

MARCH 14, 2012

They’re going to stick with their online encyclopedia and a set of educational curricula (which actually accounts for 85% of their revenue anyway…who knew?). Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7).

Library 70

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GlowGlobally

JANUARY 30, 2009

global association strategy, regional planning and local infrastructure to grow your business. « Social Media and Viral Marketing for Global Fundraising Advocacy. Profiting from Green Meeting Strategy – Beyond the Feel Good » Jan. Good Meeting Strategy Reduces Risk Abroad. GrowGlobally.org.

Strategy 60

Strategy United States Cost Revenue 60

Association Adviser

MARCH 19, 2013

The approach for generating revenue outside of membership dues is no exception. Very few organizations escaped the economic downturn of 2008-2009 and the slow-growth mindset that still follow us today. Like a lot of things in the association world, a great deal has changed since Association Adviser ’s debut in March of 2010.

Revenue 60

Revenue Newsletter America Cost 60

Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? ► 2009. (69). Publications.

Strategy 40

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Jamie Notter

FEBRUARY 16, 2012

They do $700 million in revenue a year, so this is not a small company. Social Media. December 2009 (8). November 2009 (7). October 2009 (8). September 2009 (8). August 2009 (9). July 2009 (7). June 2009 (10). May 2009 (9). April 2009 (15). March 2009 (12).

Review 70

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. Like many print media outlets, HBR was facing declining subscriptions and advertising.

Case Study 64

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Higher Logic

DECEMBER 22, 2015

James Baumann (ACUHO): AS a director of communications, I was interested in community as an outgrowth of social media. Tom Morrison (MTI): I’ve been in community management since 2009. Ben: When you can see activity that shows social proof, it also shows the powers that be the community is active and vibrant.

Social Media 120

Social Media Library Resources Guidelines 120

Association Subculture

DECEMBER 7, 2009

Monday, December 7, 2009. We cant simply eliminate what may be our largest source of revenue and still do business the same way we always have. What do you do about revenue streams being shared in a national/state/regional association structure? December 8, 2009 8:33 AM. December 8, 2009 8:52 AM.

United States 100

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Membership Marketing

APRIL 4, 2012

. • 86% of associations officially use Facebook as part of their social media. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. News on Social Media and Membership Marketing.

Report 40

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Association Subculture

OCTOBER 11, 2011

It is part of a worldwide drive for greater social justice.".Mohamed For far too long we have wandered in the wilderness of non-dues revenue, return on investment, sales and marketing. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. social media. (3).

United States 100

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

Marketing 40

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Membership Marketing

APRIL 20, 2010

When you compare the percentage of associations that report growth in overall membership , new member acquisition, and membership renewals from 2009 to 2010, you see a consistent downward trend. In 2009, 31 percent of responding associations reported that renewal rates for their organization had decreased in the previous year.

Marketing 40

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Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy.

Marketing 40

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Marketing 40

Marketing Price Analysis Survey 40

Association Subculture

NOVEMBER 29, 2011

are excellent strategies and tactics to use - but only when in pursuit of big vision. I believe a strategic plan, linked to nothing but short term revenues, is a ticket to irrelevance. Labels: leadership , members , mission , strategy , vision. social media. (3). strategy. (5). ► 2009. (14).

United States 100

United States Leadership Strategy Education 100

Membership Marketing

JUNE 10, 2010

Out of a list of 10 options, association executives are most likely to rank growth in member counts (22%), revenue growth (21%), and net revenue growth (21%) as the primary definition of success for their organization. ► 2009. (69). 2009 Benchmarking Survey. (12). Ten Top Tips from the Membership Marketing Benchma.

Report 40

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► February. (1). ► January. (3).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). ► August.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ▼ 2011. (29).

Tools 40

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. Using Social Media to Recruit Staff. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). growth strategies.

Social Media 40

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Membership Marketing

MARCH 11, 2010

On March 5, 2009 the Dow Jones hit a low of 6,594.44 The only option now for fiscal health is to grow revenue. VanBuskirk goes on to say, “If youre going to make a successful shift back into growth mode, you have to retool the organization for driving revenue vs. saving money. ► 2009. (69). Publications.

Marketing 40

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Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Non Dues Revenue and Affinity Programs for Members. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). ▼ 2011. (29).

Marketing 40

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Membership Marketing

JULY 22, 2010

When we look at several key membership marketing functions, our statistics show that email usage has grown from 2009 to 2010. Interestingly, when asked to rate the effectiveness of using email to recruit new members, those who said that email was the “most” effective channel, dropped from 24 percent in 2009 to 10 percent in 2010.

Recruiting 40

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Membership Marketing

JANUARY 19, 2012

► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► September. (3). ► August. (2).

Marketing 40

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Membership Marketing

DECEMBER 11, 2009

Friday, December 11, 2009. If you would like to take another look at the 2009 Report , here is the link to download a copy: [link]. at Friday, December 11, 2009. December 14, 2009 8:25 AM. December 14, 2009 9:24 AM. ▼ 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8).

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

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Membership Marketing

JULY 5, 2011

These results are significantly better compared to both 2010 and 2009. ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). ► September. (3). Awareness.

Report 40

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Membership Marketing

APRIL 23, 2012

News on Social Media and Membership Marketing. ► 2009. (69). ► 2009. (69). 2009 Benchmarking Survey. (12). Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Non-Dues Revenue. (1). Twitter Updates.

Marketing 40

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. ► 2009. (69).

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