Remove 2011 Remove Cost Remove Marketing Remove Revenue
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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Think of the cost of the trip as your sales goal.

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Tuesday, September 13, 2011. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Newer Post.

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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

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Participate in the 2011 Membership Marketing Benchmarking Survey

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Wednesday, February 16, 2011. Participate in the 2011 Membership Marketing Benchmarking Survey. Speaking Engagements.

Survey 40
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Revenue Streams Building Profitable Enterprises ? AAO.

GlowGlobally

Market & Biz Plan. « Global Content Dissemination – Opening New Markets for Existing Education Products. Revenue Streams Building Profitable Enterprises – AAO. Over the past four years, this AAO program has delivered new forms of revenue by leveraging and repurposing existing program content. Membership.

Revenue 60
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6 Signs You’re Putting up with Association Technology That Deserves to Go

Membersuite

Older or barebone systems transport you back to 2011, not 2021. Will the software evolve as your organization and market evolve? Does your technology help or hinder your ideas and plans to increase revenue? Prepare your business case for getting a new AMS by reading our paper on the high cost of doing nothing about your old AMS.