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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Think of the cost of the trip as your sales goal.

Revenue 150
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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. Buyer’s guides are also a popular way to increase non-dues revenue.

Revenue 150
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Associations Increasingly Seeking Non-dues Revenue from Communication Channels

Association Adviser

July 2011 -- Did You Know? percent) of associations produce their primary member communication vehicle with the intent of generating non-dues revenue–and an additional 30 percent are intended to break even. percent) indicated their organization’s primary communication vehicle was permitted to operate as a cost center.

Revenue 60
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Revenue Streams Building Profitable Enterprises ? AAO.

GlowGlobally

Revenue Streams Building Profitable Enterprises – AAO. The American Association of Orthodontists (AAO) has developed a product series that has been credited with sustaining retention and increasing new membership while delivering new revenue streams through the digital capture, marketing, and dissemination of its meeting programs.

Revenue 60
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Sunk Costs, Marginal Costs and Economics - BlogClump

BlogClump

Thursday, February 3, 2011. Sunk Costs, Marginal Costs and Economics. Two of these are cost related. Here are some basic definitions from The Economist website : Sunk Costs - When what is done cannot be undone. Marginal Costs - The difference made by one extra unit of something. It is a sunk cost.

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Nimble AMS Celebrates its 30th Release

Nimble AMS

We knew that associations deserved innovative and cost-effective technology that for-profit organizations were using. 11, 2011. . It’s all about helping you grow revenue and save staff time. . That’s a decade (10 years!!) of following Salesforce seasonal release model. . We started Nimble AMS to challenge the status quo.

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The State of Virtual Events: New Tagoras Report Offers Data and Insight

Association Success

At Tagoras, we support leaders and hands-on practitioners who want to improve the reach, revenue, and impact of their learning business. In the data we collected for Association Virtual Conferences 2011 , only 18.8 Top Barriers: Complexity of Technology, Cost, and Attendance. What does the future of conferences look like?

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