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Revenue Numbers Aren't Strategy

YourMembership

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. If I decide I want to go on a cruise around the world next March, knowing how much it will cost is only part of figuring out how I will get there. Think of the cost of the trip as your sales goal.

Revenue 150
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Associations Increasingly Seeking Non-dues Revenue from Communication Channels

Association Adviser

July 2011 -- Did You Know? percent) of associations produce their primary member communication vehicle with the intent of generating non-dues revenue–and an additional 30 percent are intended to break even. According to our latest Association Adviser enews reader poll, nearly half (45.7 Only one in four readers (24.3

Revenue 60
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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

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Evolving State of Member Communications

Association Adviser

August 16, 2011 -- Features Cutting your communications costs is not a long-term strategy for revenue growth or member retention. Smart organizations are consulting with readers and advertisers before integrating their member communications. By Charles Popper

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An Inside Guide to Web Redesign

Association Adviser

Whether it’s increased awareness, reputation or revenue, it’s important to articulate your top two goals. Writing or securing some of the content and images for the new site will likely cut down on costs, but it’s important to realistically determine what you and your team will have the time, energy and resources to achieve.

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Association Hunger Games: Victory or Defeat?

Aaron Wolowiec

The resulting gap represents lost opportunities and revenue. This is according to Forbes Magazine in 2011. Communication breaks down. Tip for execution of strategy from @ aaronwolowiec : SPICE it up (Scan, Plan, Implement, Communicate, Evaluate) #asae14 LO3— Shelly Pfenninger (@shellypf) August 12, 2014.

Nashville 100
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8 Community Management Software Options for 2023

Disciple Media

In technical terms, community management software is that bundle of proprietary code that creates the graphic interface and enables the features of your online community. Communicate more effectively The best community software facilitates communication not just between members but between members and community managers.