Thanks For Playing: Meme Time: Changing the World in 2012

Thanks For Playing

skip to main | skip to sidebar. 05 January 2012. Meme Time: Changing the World in 2012. Maddie Grant has thrown down the gauntlet of the first meme challenge (that Im aware of) of 2012: How am I going to change the world in 2012? ▼ 2012.

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Your members want to spread the word about you, especially if you make it easy for them. This is how.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI.

How to go viral

SocialFish

I won’t pretend to understand this, but if you’re into math, I bet you’ll love it. ” you can show them the math and ask them to provide a predictive model for what they want to achieve – in fact they can experiment right here.

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How to Budget for Membership Recruitment and Renewals

Membership Marketing

An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization.

5 great examples of how to use Twitter for membership engagement

Optimist Consulting

I was lucky enough to present at the MemberWise conference ‘Harnessing the Web to Drive Membership Value and Growth Conference’ last month. My presentation focused on how to use Twitter for membership engagement. Calls to action. Encourage people to join.

How to Sturucture a Well Designed Membership Recruitment Strategy

Experts in Membership Marketing

The Society for Editors and Proofreaders (SfEP) entry process

Optimist Consulting

We encourage desk editors, project managers and other editorial and proofreading professionals to join, whether they are freelance or employed. The SfEP promotes high editorial standards and works to uphold the professional status of editors and proofreaders.

How To Use Pinterest to Advance Your Organization

SocialFish

Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar. Pinterest is an online social media platform that enables members to pin images to pinboards, save them, name them, describe them, and share them.

How To Apply Social to Membership Retention and Renewal

SocialFish

It provides additional ways to reach, understand, and engage members, helping to make your job easier and more fulfilling. You need to own the data, but that’s a good thing! What can YOU do to help your association get the most out of social? This is how.

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Tuesday, June 5, 2012. Seven Levers to Increase Membership Recruitment. Where do you start if your supervisor or board tells you to increase the number of new members coming into your organization? so it is a legitimate and useful tool to explore. ▼ 2012. (18).

How to Build a True Learning Community at the Core of Your Membership Model

SocialFish

I use the term “developmental learning” to specify learning that is purposeful—leading to specific solutions to specific problems and constantly developing participants along competency-building paths. Welcome to a day in his life.

Stronger by Association: How to Start an Association

AMR Management Services

Monday, June 4, 2012. How to Start an Association. Every now and again, we go through a phase when we get multiple calls or inquiries from individuals looking to start an association or formalize a loosely knit group. Focus efforts on both member recruitment and retention.

SCD Group: Association Member Recruitment: New Opportunities vs.

SCD Group

Thursday, October 4, 2012. Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Anything I need to think about in terms of providing incentives? ▼ 2012. Pages. About.

Membership Marketing Blog: Participation Grows for the 2012.

Membership Marketing

Thursday, January 26, 2012. Participation Grows for the 2012 Membership Marketing Benchmarking Report. We have closed the questionnaire for the 2012 Membership Marketing Benchmarking Report and I am happy to report that we had the highest level of participation ever.

Membership Marketing Blog: Just Released: The 2012 Membership.

Membership Marketing

Friday, May 25, 2012. Just Released: The 2012 Membership Marketing Benchmarking Report. It is my pleasure to announce the release of the 2012 Membership Marketing Benchmarking Report. at Friday, May 25, 2012. Share to Twitter Share to Facebook.

Fast Facts from the 2012 Membership Marketing Benchmarking Report

Membership Marketing

Wednesday, April 4, 2012. Fast Facts from the 2012 Membership Marketing Benchmarking Report. We have started compiling the data for the 2012 Membership Marketing Benchmarking Report. Overall, all the key indicators from the data that I have looked at so far point to a much stronger environment for membership organizations than any time since we began to compile data in 2009. There are a lot more findings to come, so stay tuned. ▼ 2012. (18).

Help! My Nonprofit Needs A Data Nerd and How To Find Them!

Beth Kanter

Yesterday, KD Paine and I delivered an NTEN Webinar on measurement based on the ideas in our new book ” Measuring the Networked Nonprofit: Using Data to Change the World.” charities with economists willing to donate their time.

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Monday, June 18, 2012. Much of the data reported in the recently released 2012 Membership Marketing Benchmarking Report was very encouraging. Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. To quote Claude C.

The Trick to Innovating with Gen Y

YourMembership Blog

Ideas to help you engage, empower and retain members. How Do You Innovate With Millennials? May 31st, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Are you trying to increase membership? Click here to cancel reply.

Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

He claims to “love this holiday because it celebrates the journey of our country and there’s no commercial mandate for superfluous gifts. No running from one house to the other because of tradition. I’m also very much looking forward to Ignite.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. A good strategy does more than urge us forward toward a goal or vision; it honestly acknowledges the challenges we face and provides an approach to overcoming them.”

Social Media Roundup: How to Evaluate a Constituent Management System

Associations Now

So in today’s Social Media Roundup, we highlight a new white paper geared specifically to explaining membership software. ” Want to know more? Way back in October 2012, we relaunched Associations Now.

Membership Marketing Blog: 3 Tips on How to Improve the.

Membership Marketing

3 Tips on How to Improve the Presentation of Your Membership Product. How membership is presented is also important when promoting to prospective members. Trying new ways to present membership really comes down to making the buying decision easier for a prospective member.

Are you a community manager?

SocialFish

develop the skills to nurture (or troubleshoot) any online community. get to know other people doing similar work and build lifelong friendships! How do you set the strategy and purpose of the community? How do you decide how open or closed it should be?

Dissociation: Associations and the Reality of Irrelevance

SocialFish

I was talking with the Empress of Socialfish herself, Maddie Grant, trying to plan out my Social, In Theory topic. I didn’t even know to look for one. As someone entering the workforce, without being told of an association to join, I started connecting with people myself.

Member Engagement Solution #6: Provide Structure, But Not Too Much

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. Now, I'm sharing a some of the solutions the group is coming forward with--strategies that have been demonstrated to work in at least one association environment.

Be a Social CRM Hero!

SocialFish

Just a quick recap of our How To Be A Social CRM Hero series so far. How To Apply Social to Education and Learning. Why do busy professionals turn to social media? How to Apply Social to Communications. How to Apply Social to Conferences.

6 Steps for Getting Started with Social CRM for Membership Orgs

SocialFish

It’s not something you buy off the shelf, and you can’t get to ROI without it. For membership organizations, that simply means that social CRM is the discipline of applying social media data to membership management. Such as: better targeting for membership recruitment.

True Customer Engagement: the Leap Beyond User Experience

SocialFish

I am not claiming that these numbers have no use or that they do not provide some indication of who is likely to renew. Do members who participate use the association as their go-to resource for the challenges that matter to them the most?

Member Engagement Solution #8: Effective Orientation and Interaction Is Key

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. Now, I'm sharing a some of the solutions the group is coming forward with--strategies that have been demonstrated to work in at least one association environment.

Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]

SocialFish

Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good. PediaStaff is a staffing firm that specializes in recruiting and placing pediatric therapists. How did Pedia Staff build such a large and engaged following on Pinterest so quickly?

The 7 Types of Social Media Users and How to Engage Them

SocialFish

Using social media to market your company is an undoubtedly wise decision. But understanding the differences between each type of user who follows you can also lead to an increase in awareness and sales. To engage with them, you need better calls to actions.

The Corruption of Engagement

SocialFish

He’s bound to get us thinking–and therefore, we’re calling his column Social, In Theory. . Social media is, by most accounts, a young field just starting to be cultivated by businesses. You have to know or learn how to use these tools in order to have some success.

Membership Marketing Blog: Membership Retention and Renewal.

Membership Marketing

Monday, April 23, 2012. Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals – renew members early and often. • Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). to 19.8%). to 29.1%). to 18.3%). to 69.4%). at Monday, April 23, 2012.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Share to Twitter Share to Facebook.

What Is Cost to Serve?

Thanks For Playing

At its most basic level: Revenue per member – Expenses per member = Cost to serve a member Simple, right? "If If membership is $100 a year, and it costs us $60 a year to mail each member our journal, that's our cost to serve, and we bring in $40 a year in revenue per member. How much revenue does each member actually contribute to the organization? (Do What does it cost to recruit and retain each member? People LOVE to free ride on that stuff.)

Cost 100

Your turn.

SocialFish

My “ How are you going to change the world in 2012? We can do better” means delivering content via innovative design and delivery methods that is unique to the target audience. What can I possibly do to change the world? I want to change that.

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Is Your Conference Marketing So Last Year?

Velvet Chainsaw

Every year you have to figure out how to fill the chairs at your annual event. The minute the conference is finished, you have to start again, figuring out new ways to get your audience to return the following year. Nothing is like the way it used to be.

Cheat Sheet: #ASAE12 Annual Meeting Sessions For Professional Development Staff

Velvet Chainsaw

ASAE 2012 Annual Meeting and Expo offers a wide variety of education sessions. Sunday, August 12, 2012, 1:30 – 2:45 PM. The explosive use of video presents an opportunity for associations to reach their members in new and creative ways.