YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? Three millennials (two males and one female) also served on the committee.

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The Hourglass Blog

MAY 11, 2011

Association Innovation as Brand Strategy. These examples are less about innovation and more about marketing--the kind of brand marketing thats becoming more and more popular, especially in the retail space. Labels: Innovation , Marketing. Developing Millennial Leaders. Millennials. ► 2012. (1).

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Associations Now

OCTOBER 27, 2015

When it comes to choosing an international meeting location, meeting planners are relying on destination marketing organizations, convention and visitors bureaus (CVBs), industry peers, and travel experiences. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

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SCD Group

JULY 4, 2012

Wednesday, July 4, 2012. This Tweet grabbed my attention: SHRM Atlanta 2: Malcolm Gladwell on Why Millennials Are So Very Different. Second, because it is a great example of the power of content marketing for association conferences. Great content marketing for his firm too! Strategy | Content | Discovery.

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SCD Group

AUGUST 14, 2012

Tuesday, August 14, 2012. These came labeled as follows: Millennials At the Beach (left); At the Museum (center); On a date (right). Now, these photos and emails are funny to Boomers and older people who just can’t understand how Millennials can possibly really communicate on smart phones. Strategy | Content | Discovery.

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Beth Kanter

DECEMBER 23, 2013

But if you want to get even deeper insights, do an in-depth review of a similar nonprofit’s practice – whether it be broad – such as digital marketing techniques or narrow such as analyzing specific techniques as part of a content strategy. We want our donors to be advocates.

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SCD Group

MAY 23, 2012

Wednesday, May 23, 2012. I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. If you want a graphic illustration of a Millennial, please read Disassociation: Associations and the Reality of Irrelevance. Causeaholic.

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SCD Group

SEPTEMBER 24, 2012

Monday, September 24, 2012. It’s being open to numerous possibilities, having the discipline to experiment with conflicting strategies and moving quickly to embrace one of them when the direction of the market becomes clear.” Causeaholic. AMR Management Services. Stronger by Association. You Answer.

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Association 141+

DECEMBER 8, 2011

Labels: ASAE , association , association careers , career choice , jobs opportunities , millennial chat , millennials. 2 comments: sewi April 1, 2012 1:44 PM This comment has been removed by a blog administrator. Reply Delete sewi April 2, 2012 4:23 AM This comment has been removed by a blog administrator. ► 2012.

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Association Subculture

APRIL 18, 2014

When it comes to Generation Y, Millennials (and now Generation Z or whatever we decide to call them :D) the media tends to have its narrative pretty well set. Associations need to take a closer look at how the jobs market is working both here in the United States and internationally and better prepare individuals to enter the workforce.

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United States millennials Education Products 100

SCD Group

OCTOBER 4, 2012

Thursday, October 4, 2012. Like advertising in the mass media, the traditional member marketing worked well before 2010. Back then, those with enough money could “yell loud enough and long enough” to build “markets” (and memberships). I didn’t have a problem with these strategies. at 4:27 PM.

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SCD Group

OCTOBER 2, 2012

Tuesday, October 2, 2012. Strategy | Content | Discovery. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. ▼ 2012. Millennials, Multitasking and Associations: What C. . c) 2012 SCD Group. Causeaholic. Newer Post.

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The Hourglass Blog

FEBRUARY 20, 2011

A couple of posts ago I mention a post from HBRs Andrew McAfee about how the connected habits of Millennials are benefting organizations. Well, a week after that one, McAfee posted another , this one about what goes wrong when Millennials take their connected habits too far. Millennials want truth and equality in the workplace.

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SCD Group

JUNE 14, 2012

Thursday, June 14, 2012. Jackson says “Organizational ecologists talked about the “liability of obsolescence” which is a growing mismatch between an organization’s inherent product strategy and its operating environment over time.” Strategy | Content | Discovery. ▼ 2012. Causeaholic.

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Association 141+

JANUARY 30, 2012

Monday, January 30, 2012. 5 Tips to Keep Your Association Website on the Curve in 2012 - On the AssociationTech Blog - As 2012 ramps up there are a number of articles that have come out describing steps to take to make sure that your website stays forward looking. ▼ 2012. (9). Quick clicks: July 26, 2012.

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Associations Now

JUNE 25, 2014

A discussion at last week’s ASAE Marketing, Membership & Communications Conference raised this concern, at least indirectly, as several association professionals weighed in on the impact of new or re-envisioned membership models. All deftly moderated by Bryan Kelly, vice president of marketing at Aptify. What might that be?

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Price Course Revenue millennials 40

Eric Lanke

SEPTEMBER 26, 2011

The Marketing Committee. If your association is an association of widget manufacturers, then you might want widget manufacturers on your Marketing Committee to help you decide how best to market your association to other widget manufacturers. Committee X wants funds to produce a new marketing brochure. ► 2012. (45).

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The Hourglass Blog

JUNE 23, 2010

Read this April 1 blog post from Umair Haque on social media and social strategies. Read his take on social media strategy, which he boils down very well to: 1. Social media fits inside your business strategy, and is shaped by it. Social strategy fits outside your business strategy, and shapes it. Millennials.

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The Hourglass Blog

MAY 16, 2011

Normally I would just retweet something of his I find especially compelling, but given my last blog post of approaching innovation as an exercise in brand strategy, I thought Id expound a little more on something I read on Seths blog this week. Labels: Innovation , Marketing. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

FEBRUARY 25, 2011

First dates are all about strategies that both parties can agree to but which wont help them learn if the date was effective. Dan calls this "bad equilibrium"--a strategy that doesnt result in a positive outcome for anyone. What he did, essentially, was rig the market. Developing Millennial Leaders. Millennials.

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millennials Social Media Innovation Strategy 40

SCD Group

JANUARY 5, 2014

As I reviewed the SCDdaily for 2012 and 2013, I noted some of your comments about how much you like and value my writing. 2 5/21 Membership, board conflict, name badges & millennial connections: 4 reads for association executives. This is about making sure your strategies (assuming you have them!) are well thought out. #8

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The Hourglass Blog

JUNE 17, 2010

Let’s talk strategy. Staff does operations and Board does strategy. Developing Millennial Leaders. Millennials. ► 2012. (1). You must make volunteer activities relevant to a Board members personal or professional pursuits so they dont have to make these painful choices. Communication. Encore Careers.

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The Hourglass Blog

SEPTEMBER 27, 2010

As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

SEPTEMBER 21, 2010

As part of our effort to develop an evidence-based model of innovation for the association community, we want to provide a way for associations to determine where they are on the continuum of innovative practice, and plug them into a set of proven strategies tailored for their own position. Precise strategy. Millennials.

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The Hourglass Blog

JUNE 11, 2010

The blogger, Michael Beer , thinks Ludwigs strategy of openness and transparency is rare among senior executives, but will necessarily characterize the leaders of the future. He is not shy about advocating a new direction — high purpose, strategy or values that he believes should guide the company. Developing Millennial Leaders.

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The Hourglass Blog

APRIL 16, 2011

I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration? Do you even know what 100% market penetration looks like? How serious are we really about 100% market penetration vs. keeping those members we do have engaged and satisfied?

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The Hourglass Blog

JANUARY 31, 2011

By aggregating this information together, well be better positioned to develop successful strategies for overcoming them. Assessing your leadership's support for innovation is one of the strategy areas we're looking for practices and tools to help association execs with in our Hub of Innovation for Associations. Millennials.

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The Hourglass Blog

MAY 6, 2011

Developing Millennial Leaders. Millennials. ► 2012. (1). Association Innovation as Brand Strategy. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Generation Jones. Generational Change in Sports. GenX Perspectives. Governance. Innovation. Leadership. Leadership Potential of GenX.

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The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Developing Millennial Leaders. Millennials. ► 2012. (1). Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Jones.

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The Hourglass Blog

SEPTEMBER 15, 2010

Remember that our long term goal here is to create an evidence-based model for innovation in the association community, one replete with tested and practical strategies for how to "do" innovation in an association. Heres the first: Does your leadership embrace innovation as one of the strategies necessary to achieve your goals?

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The Hourglass Blog

NOVEMBER 14, 2010

Theres more work ahead for the Task Force as we begin to flesh out the details of these three levels, looking to work with organizations that have developed successful strategies for each objective. Developing Millennial Leaders. Millennials. ► 2012. (1). I wonder if Govindarajans book would be worth a read.

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The Hourglass Blog

AUGUST 8, 2011

Its a strategy thats definitely biased towards large organizations with large resources at its disposal. Developing Millennial Leaders. Millennials. ► 2012. (1). This frankly seems crazy to me. Govindarajan admits as much near the end of the video. Communication. Encore Careers. For-Profit vs. Non-Profit.

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Association Subculture

AUGUST 2, 2011

But for me, WIFM belongs squarely in the member benefits and marketing department, not in our volunteer leadership structures or the board room. I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. marketing. (2). strategy. (5).

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The Hourglass Blog

JULY 18, 2011

Whoever it is, if they are more connected with your membership than your leadership is, youd better find a way to get their market intelligence into your strategy discussions. As you said, the market intelligence needs to get into the strategy conversations. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

NOVEMBER 26, 2010

In addition to being a great networking site, we will be using the levels of innovation readiness described in our white paper (and here , here and here on Hourglass) to structure and conduct facilitated conversations in this community, with the hope that they will help us identify and validate practical strategies for innovative practice.

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The Hourglass Blog

MAY 21, 2011

In this regard innovation can be viewed as another association business practice—like program management or marketing—something that all organizations can do, albeit with varying levels of expertise and success. Developing Millennial Leaders. Millennials. ► 2012. (1). But that’s not the problem.

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The Hourglass Blog

SEPTEMBER 3, 2010

The boards dont ensure that the organization has a sound strategy, they tolerate mediocrity in management, they dont hold the organization accountable for results, and they dont ensure that resources are adequate to accomplish goals. Developing Millennial Leaders. Millennials. ► 2012. (1). Communication. Governance.

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