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Reads of the Week: March 29, 2013

Reid All About it

Tim Adams at The Observer has the scoop on this growing media brand that Rupert Murdoch described on Twitter as: “Wild, interesting effort to interest millennials who don’t read or watch established media. ” Speaking of millennials, another publication that’s getting their attention is Mental Floss. Global success.”

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Strategies To Create Conferences That Angry Millennials Love To Attend

Velvet Chainsaw

Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. Attracting Angry Millennials. Angry Millennials love conferences with meaningful experiences.

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Association Weekly Wrap-Up for February 8th!

YourMembership

3) Millennials on the Job: All They Really Want Is a Little Appreciation by Christina Pope. Do Millennials care about “length of service” recognition? A study conducted by the Center for Creative Leadership in San Diego found Millennial employees have about the same level of organizational commitment as other generations.

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Flat Design: Millennials and Technology Impacting Web Design

Slice-Works

What Millennials Want. Millennials have been called many names: the Always-On Generation, Gen Y and Digital Natives. In the context of understanding that millennials hate bad design, John McKinney recently talked about 8 design trends he sees as headed for extinction. Looking for more examples of flat design?

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Using Stories – Snapchat, Instagram, and Facebook

GrowthZone

Why has it been such a powerful tool for so long? Let’s look at the social media tools that let us do just that. Snapchat was onto something big in 2013 when they introduced the “My Story” feature into their app. Reach younger Millennials (age 25-29) by partnering with micro-influencers to grow your following.

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Social Media Roundup: How Customer Experience Got Old School

Associations Now

All they’re asking for are the tools you have to offer. — Michael Findling (@mfindling) September 6, 2013. The future now lies in engaging your members in whichever tool they are using. What If Your ED Was a Millennial? — Eva Sirman (@esirman) September 5, 2013. Is Customer Experience Manageable?

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15 And/Or Dilemmas Facing Association Leaders in 2013

SCD Group

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By As Clay Shirky outlined in “ Here Comes Everybody: the Power of Organizing without Organization ,” the internet and social media tools have allowed individuals to self-organize. Well, that’s my list.

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