Association Adviser

MARCH 19, 2013

Recruit, retain, engage and repeat. a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. She said that the consultant found “we had a great product that we weren’t telling anyone about. By Elsbeth W.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

SCD Group

JANUARY 6, 2013

To start 2013, I’ve created a list of “association challenges” that I’m labeling the “And/Or Dilemma Facing Associations.” [By So, they establish policies, pricing and promotion designed to keep recruiting new members. Meanwhile, some associations are more selective and focus on selective recruiting. Well, that’s my list.

System 40

System Social Media Content Cost 40

Associations Now

APRIL 19, 2013

2013/04/18/the… via @ im_innovation #mpi #eventprofs. — Jason Hensel (@pimplomat) April 19, 2013. ’ Innovative people think differently and act differently to generate creative ideas for new products, services, processes, and businesses.” Recruiting Brand Ambassadors. ” (ht @pimplomat ).

Social Media 40

Social Media Innovation Recruiting Recruitment 40

Experts in Membership Marketing

MAY 17, 2013

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). I look forward to your comments and observations. Email Brand'

Marketing 28

Marketing Report Email Marketing Recruiting 28

Associations Now

APRIL 1, 2013

Do you trust them to help you out when it comes to recruiting new members? — Team Slice-Works (@sliceworks) March 29, 2013. Word of mouth can be an important tool, especially when recruiting new members. — SpeakerSue (@SpeakerSue) April 1, 2013. That, and more, in today’s Social Media Roundup: Says Who?

Social Media 40

Social Media Marketing Recruiting Recruitment 40

Association Briefings

JUNE 22, 2021

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Think of branded content as a marketing technique that focuses on creating content that is linked to a brand, not a product or service. Every association has a story to tell. What is Branded Content?

Content 52

Content Video Social Media Education 52

Associations Now

SEPTEMBER 6, 2013

— Michael Findling (@mfindling) September 6, 2013. You provide the product—they’ll create the experience. — Eva Sirman (@esirman) September 5, 2013. So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer. Is Customer Experience Manageable? Imagine if.

Social Media 40

Social Media millennials United States America 40

Associations Now

DECEMBER 11, 2014

Tree Trends The data from the National Christmas Tree Association’s annual consumer survey provides an interesting glimpse at how people shop for Christmas trees: • In 2013, consumers purchased 33.02 NCTA relies on its network of 38 state associations to recruit younger members into the industry. million real trees, spending $1.16

Industry 40

Industry millennials Survey Recruiting 40

Associations Now

JULY 17, 2013

For instance, educators were offered a steep discount in hopes they would recruit student members, but that never panned out. In the end, dues for ASID’s core “Professional” member increased from $450 to $465, beginning January 1, 2013. Student membership was actually down since that discount began.

Discount 40

Discount Analysis Price Atlanta 40

Tom Morrison

SEPTEMBER 23, 2013

One thing led to another and within a few weeks, we had everything we asked for: A totally repackaged product that started selling like crazy in both print and online. By repurposing, repackaging and reusing content, it has enhanced our member engagement and increased our revenue per member from $1,500 in 2006 to $2,200 in 2013.

Cost 40

Cost Education Handbook How To 40

Membership Marketing

JANUARY 2, 2014

When it comes to planning some groups simply do not have a documented plan in place to recruit and retain members. Here is an easy to use marketing template to put together a membership recruitment plan for your organization. Some groups do this very well, so this may be a simplistic resolution for you.

Marketing 40

Marketing Sample Recruiting Recruitment 40

Velvet Chainsaw

OCTOBER 6, 2014

When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap. The analogy refers to the cost of manufacturing scrap —the materials, labor, capital, and opportunity costs wasted in producing products that fail to meet customer’s expectations.

Conference 40

Conference Certificate Education Discount 40

Membership Marketing

JULY 12, 2013

In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. Offers can include how you package or the products and services you include in your membership.

Marketing 40

Marketing How To Sample Discount 40

SCD Group

OCTOBER 30, 2012

One way to celebrate Halloween and recruit younger members may be to combine it with a cause marketing effort and/or fund-raising for a local or national cause. (By So, what might your association (and/or nonprofit organization) do for Halloween 2013? Start planning for 2013 now. Let them brainstorm and be creative.

St. Louis 40

St. Louis Boston millennials Social Media 40

Association Adviser

JANUARY 21, 2014

In May 2013, Data Management Association President Peter Aiken told Information Management that Chief Data Officers are “ more vital than ever.” ” Some 19 percent of business leaders expect to recruit a CDO in 2014, while 17 percent foresee a CDO appointment, according to a study by Gartner.

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

MAY 14, 2013

It fosters more personal connection with members, new ways to connect at your events, new ways to recruit members, new ways to educate and train members and new ways for your supplier members to do production demonstrations. See Underwood’s article about video in today’s issue. Naylor’s Gardner agreed.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

JUNE 18, 2013

Some members see ads for products or services they need and patronize those advertisers. According to the Association of Fundraising Professionals , a Naylor client, recruiting a new donor can cost up to 10 times more than keeping one. Those transactions fulfill advertisers’ return on investing in your magazine.

Directory 60

Directory Revenue Social Media Cost 60

Beth Kanter

JUNE 2, 2015

Only 150 people came to the event and while it was a great experience, it didn’t recruit new members. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. The program was a lot of fun, but when they looked at the data, it was not scaling. They built the crisis text line to be data driven.

El Paso 28

El Paso Examples Analysis Chicago 28