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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. For example, if you are looking for a finite slate of new videos for an Instagram campaign, can you just bring in a specialist for a short-term contract? You’ll need to recruit and train the right people. Pro: Data control.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt. 9) Unplugged: Got Social?

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Audio/video recordings. YouTube videos. Content treasurers may take many forms. Slide decks/executive briefs. Case studies.

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This Nonprofit Could Help Fight Terrorism, but Critics Are Torn

Associations Now

But the strategy has some critics questioning whether the benefits are worth the cost to free speech. For example, CEP argues that YouTube videos created by cleric Anwar al-Awlaki were behind multiple terror attacks, including the 2013 Boston Marathon bombing and the 2015 San Bernardino attack. IS it Censorship?

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. It’s actually a specific type of content within an organization’s overall content marketing strategy. Dove provided the original branded content approach in 2013, which remains a quintessential example today.

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Survey: Nonprofits See Hiring Rebound

Associations Now

Other methods used include traditional mail or faxed copies (48 percent), online applicant tracking systems (30 percent), LinkedIn profiles (10 percent), and graphic or video resumes (2 percent). Of the more than 400 groups surveyed, 46 percent reported increased hiring in 2013, the highest total in the last five years.

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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.