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7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. 7 Ways You Can Use Video. 9 Examples of Association videos.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

In 2014 the emphasis turned to video and webinars. Video is only second to face-to-face interaction as a tool to humanize your brand and content. Video is only second to face-to-face interaction as a tool to humanize your brand and content. The results have been exciting. CAE Webinar Series. Ask the Thought Leader Series.

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The Pros and Cons of an Internal Marketing Team

Associations Now

members had some kind of in-house agency in 2018, versus 58 percent in 2013, and 42 percent in 2008. For example, if you are looking for a finite slate of new videos for an Instagram campaign, can you just bring in a specialist for a short-term contract? You’ll need to recruit and train the right people. Pro: Data control.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. by Megan Rockett. by Jeff Hurt.

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How User Groups Defer Customer Support Costs While Creating Raving Fans

Higher Logic

That’s up from 2013 by a whopping $20 billion. Video tutorials. Recruit Top Human Capital. In 2016, businesses lost $63 billion dollars due to bad customer service. To build an online presence, user groups launch websites and private online communities. Frequently asked questions. Discussion forums.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Dove provided the original branded content approach in 2013, which remains a quintessential example today. The video was viewed over 100 million times in just one month, with no product placement included.

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Mission Driven Volunteer Q&A

Spark Consulting

Leading Associations: How Individual Characteristics and Team Dynamics Generate Committed Leaders , an August 2013 report out of the American Sociological Association. As an aside, Associations Now just reported on the latest CNCS reports that indicate that volunteering is down in 2013. Volunteer Match’s 2012 Millennial Impact Report.