Remove 2013 Remove Marketing Remove Recruitment Remove Video
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The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

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7 WAYS & 9 EXAMPLES OF ASSOCIATION VIDEOS

SCD Group

Video is rapidly becoming a major communications tool. Here’s a sample of the responses to an ongoing video discussion among ASAE members: Looking for any and all feedback from associations utilizing video to reach potential and current members. 7 Ways You Can Use Video. 9 Examples of Association videos.

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Music City, Our Thought Leadership Team, and a Memorable 2014

YourMembership

In 2014 the emphasis turned to video and webinars. Video is only second to face-to-face interaction as a tool to humanize your brand and content. We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. CAE Webinar Series.

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Your Members Are Suffering From Ad Blindness. Use Branded Content to Tell Your Association’s Story

Association Briefings

Like some of the most successful companies using branded content, associations should be ready to jump on the marketing tactic as well. And that story should be told in every recruitment initiative, renewal effort, industry outreach, or event promotion. Every association has a story to tell. What is Branded Content?

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized? by Jeff Hurt.

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Transforming your community into a collaborative learning environment

Aaron Wolowiec

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Audio/video recordings. YouTube videos. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

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A Lesson in Membership Marketing From Our National Pastime

Associations Now

The analysis—the technical mechanics of which, I admit, are well outside my skill set but are shared in some detail beginning around 5:20 in the presentation video—sorted through about 1,000 potential variables to arrive at the best nine to use in the predictive model. Share your thoughts and experiences in the comments.