Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. So where does marketing fit in?

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Marketing Social Media Content Report 100

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

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Report Marketing Detroit Social Media 100

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Idaho Georgia Directory Texas 60

Association Adviser

APRIL 15, 2014

May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 17-18, 2014. May 18-21, 2014.

millennials 60

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Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. Survey Annually.

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Mizz Information

JANUARY 19, 2014

It''s that communications is now a moving target and there is no room for complacency or status quo. As social media becomes more and more mainstream, it means a lot of things when it comes to association''s communication and marketing strategies, not to mention membership strategies. Photo credit ).

Communications 40

Communications Strategy Social Media Maine 40

Association Adviser

JULY 15, 2014

5 Boring Companies with a Fascinating Social Strategy. Content Marketing Traits that are Crucial to Success. Content Marketing Forum. Communicating with the Next Generation. The post Best of the Web – July 2014 appeared first on Association Adviser. Uri Bar-Joseph. Search Engine Watch. Michael Gerald.

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Association Adviser

FEBRUARY 18, 2014

March 3-6, 2014. March 9-11, 2014. May 19-21, 2014. May 28-31, 2014. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The Great Ideas Conference. June 4-5, 2013.

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Georgia Directory California Newsletter 60

Association Adviser

JUNE 17, 2014

3 Ways to Get Members to Read Your Marketing Communications. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. The post Best of the Web: June 2014 appeared first on Association Adviser. Let’s Stay Together: How to Engage Lapsed Members. Carolyn Valliere.

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Directory Newsletter Revenue Communications 60

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Video Content Marketing Strategy 28

Associations Now

JUNE 3, 2014

A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities. This kind of marketing approach certainly has its role. He has a point.

Strategy 40

Strategy Marketing Social Media Process 40

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.” What surprised us most in 2013?

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Social Media Sample New York City Revenue 60

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Communicate Industry and Profession ROI.

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Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Associations Now

OCTOBER 29, 2014

It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” Online community success needs dialogue – make commenting easier: [link] #assnchat. Lower the Friction.

Strategy 40

Strategy Marketing Social Media Recruiting 40

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. To whom does the content need to be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

JUNE 11, 2014

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram. She doesn’t call it “content strategy.” Social media is a two-way communication channel that makes it fast and easy to address the five Ws. Why are you communicating? Jill Andreu, Naylor.

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Content Strategy Social Media Communications 60

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Sending marketing emails to the Great White North now demands you ask users to opt in. Mantas cautions that email marketers shouldn’t rest easy. That period ended July 1. It could come back at any time, on short notice.

Marketing 54

Marketing Email Marketing Class System 54

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Cloud Storage and the Personal Cloud.

Social Media 100

Social Media Survey Video Technology 100

Associations Now

FEBRUARY 4, 2014

A newly published survey reveals several issues, including membership growth, facing associations in 2014. It also indicates some of the strategies associations are planning to implement this year in areas from marketing to technology to leadership succession.

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Membership Marketing

APRIL 14, 2014

One of the questions that I find most interesting in our Membership Marketing Benchmarking research is, “What are your organization’s top challenges in growing membership?” These are situations like the economy, competing organizations, market perceptions, and industry consolidation. The answers fall into two broad categories.

Marketing 40

Marketing Survey Tips Strategy 40

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Report Marketing Social Media Leadership 40

Associations Now

MARCH 28, 2014

In her latest Nonprofit Marketing Guide post, Kivi Leroux Miller explains that board members can still make helpful communications decisions by working with front-line staff people to understand your nonprofit communications needs. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Associations Now

JUNE 20, 2014

Following an MMCC presentation on content marketing, an association communications pro explains why what works for for-profits may not for nonprofits. I mean, never, because this strategy would probably never work for actual associations.” — Votenet Solutions (@votenet) June 19, 2014. “Done. .

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Content Marketing FAQ Communications 40

Mizz Information

SEPTEMBER 29, 2014

I gave a quick presentation about the top 5 trends impacting association social media in 2014. Adding images to your content and making them part of your social media strategy is a given now. Content “Content marketing” is this year’s biggest buzz word just like “social media” was five years ago.

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Social Media Content Marketing Report 40

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

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Michigan Certificate Handbook Directory 190

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. management communications (35 percent). video email marketing (23 percent).

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Video Report Marketing Email Marketing 40

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. Communication breaks down. The Case for Execution. Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. That and more in today’s Social Media Roundup. What Else is New?

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Social Media Strategy Recruiting Recruitment 40

Associations Now

JUNE 18, 2014

Associations have embraced the business of content marketing, but there have been growing pains along the way. According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. Ask yourself “why?”

Content 40

Content Marketing Newsletter Strategy 40

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Chicago Marketing DC Washington 40

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? 36.8 % Percentage of associations that offer technology-enabled learning that also provide a mobile version for some of their learning content, according to Tagoras’ “Association Learning +Technology 2014″ report. Out of the 200 respondents to that survey, 88.7

Strategy 40

Strategy Revenue Content Technology 40

Associations Now

AUGUST 2, 2017

As part of its ongoing digital strategy, the American Geophysical Union is hosting an API Challenge to advance scientific discovery in the data community. Having easy access to that data is something we know our members want,” said Dana Rehm, AGU’s senior vice president of marketing, communications, and engagement.

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Social Media Software Content Products 91

Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. To do so, first you need to be very clear on one question: what is the community for?

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