Associations Now

MAY 9, 2014

This is not the Smithsonian’s first time licensing its content. It’s all Smithsonian content — just another way to get it out there,” said Smithsonian spokeswoman Linda St. Second, associations may need to consider the pricing structure of their learning opportunities and events.

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Associations Now

JUNE 25, 2013

According to new estimates from Gartner, the worldwide tablet market is seeing large increases, while more traditional desktops and laptops are struggling to keep pace. Mobility is paramount in both mature and emerging markets. “Mobility is paramount in both mature and emerging markets.”. The reason?

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Associations Now

NOVEMBER 7, 2014

Also: what nonprofit marketers should know about Google’s new Inbox platform. It requires a lot of analysis—of your membership (and what they’re comfortable with), of your market share, of what other associations are doing, of your pricing—and taking into account all of those things when making a decision.

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Associations Now

JULY 17, 2014

Did you know the discipline of good writing is a lot like the process of good marketing? — Amanda Kaiser (@SmoothThePath) July 16, 2014. “Marketing is a work in progress, it’s never done and you can always make it better,” she explains. However, this beautiful display comes at a high price.”

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Associations Now

APRIL 15, 2014

That was the intent of the Washington Restaurant Association, which used Google Glass to livestream its 2014 Northwest Foodservice Show in Seattle April 13-14. All of the livestreamed content will live on now that the event is over. Everything that we [recorded] will be archived,” Nepomuceno said. “So

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Beth Kanter

NOVEMBER 15, 2013

2014 Nonprofit Content Marketing: Benchmarks, Budgets and Trends—North America. The Content Marketing Institute (CMI) and Blackbaud have released the findings from a first-time study that shows how nonprofit professionals in North America approach content marketing.

Technology 28

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Associations Now

JANUARY 9, 2015

It’s also about what’s included, the price, and any extras that come with it. Of course, there were the usual suspects, like technology , content marketing , green meetings , and new event formats. This option was first offered at its January 2014 meeting, and the results were terrific. That was what the P.G.A.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. “Having content that encourages interactive reading will drive the numbers up.”

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Technology How To Video Social Media 60