Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Looking at your marketing goals and objectives will help you set realistic expectations.

Content 28

Content Marketing Social Media Newsletter 28

YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. They have enjoyed remarkable growth with this strategy.

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Case Study Arizona Social Media Revenue 150

SCD Group

NOVEMBER 11, 2014

But, despite these superior marketing aspects, your response rate is well below expectations. We find that if you approach content strategy, digital strategy and content marketing through the eyes of the provider you lose. Here are comments from the Forward Dash nonprofit newsletter: Email is still very much alive.

Newsletter 40

Newsletter Social Media Recruiting Recruitment 40

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. Let’s be real: Google and Facebook own the majority of the ad market. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates.

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Tips Social Media Revenue Content 136

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

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Strategy Content Tools Newsletter 28

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

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Social Media Communications Content Strategy 60

Associations Now

MAY 3, 2016

Those are just two results from the M+R Benchmarks Study , which looked at the online metrics of 105 nonprofits and then mapped out some trends when it comes to the organizations’ fundraising, advocacy, and marketing activities. The study found that a nonprofit sent 49 email messages to subscribers in 2015—6 percent more than it sent in 2014.

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Revenue Newsletter Social Media Marketing 40

Associations Now

MARCH 28, 2014

If your newsletter isn’t on target with your readers, these tips might help. Your board may represent your members’ interests, but that doesn’t mean your board is the target audience for your newsletter. — Joey Baird (@JoeyBaird) March 27, 2014.

Communications 40

Communications Newsletter Guidelines Email Marketing 40

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. And can those elements be leveraged into niche events and sub-groups of your market? TRSA’s Ricci agreed. ” Avoiding common NDR mistakes. .

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Revenue Georgia Price Newsletter 60

Tom Morrison

JULY 30, 2014

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do At best 32% open email newsletters. That strategy has paid off for us as you can see from our numbers above. things for them they couldn''t do themselves effectively, and do them with excellence.

Member Engagement 40

Member Engagement Newsletter Cost Communications 40

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015.

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Marketing Email Marketing Newsletter Report 140

Slice-Works

FEBRUARY 20, 2014

Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly sparking “love-at-first-sight” resonance, laying foundations for long-term relationships and leading to a sale, membership renewal or other conversion to profit.

Content 28

Content How To Email Marketing Strategy 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

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Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Associations Now

JUNE 30, 2015

This is a strategy that the team at Vox has been doing a pretty solid job at. Last December, Associations Now ended 2014 by taking a good, hard look at the year’s analytics and letting the rest of the world know what our most popular posts were. When old newsletters and magazines are this old, nearly everything is fair game.

Content 40

Content Newsletter Social Media Strategy 40

Mizz Information

MARCH 11, 2014

Look at the top three reasons members don''t renew association membership, according to MGI''s 2013 Membership Marketing Benchmarking report : Budget cuts Lack of engagement Unable to justify membership costs with ROI Two of these three can be addressed/alleviated with online community. associations Online community'

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Cost Communications Course Newsletter 40

Mizz Information

DECEMBER 22, 2014

While this year has been a great one in some ways, overall I can’t say I’m sad to say goodbye to 2014. Suffice it to say that it will go down in my personal history as the year I learned some sad truths about people and life.which, I guess, is a blessing because it makes me appreciate my family and true friends and good health all the more.

Social Media 40

Social Media Tools Newsletter Content 40

SCD Group

FEBRUARY 24, 2013

” This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. Randy Siegel, president for local digital strategy for Newhouse’s Advance Publications: "If you just ride out a decline, that's not a path to survival.

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Los Angeles Detroit San Francisco Social Media 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 62

Marketing Social Media Revenue Communications 62

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. Capturing your industry’s slice of this pie requires, among other tactics, results-driven event marketing. This type of marketing occurs in three distinct phases: pre-planning, implementation and post-activity. By Scott D. Oser and Aaron Wolowiec.

Marketing 60

Marketing Social Media Revenue Communications 60

Association Adviser

MARCH 18, 2014

March 25-27, 2014. May 19-21, 2014. Charles Popper, Naylor’s vice president of association relations, will also present findings from the 2014 Association Communications Benchmarking Report. May 28-31, 2014. ASAE 2014 Marketing Membership & Communications Conference. June 4-5, 2014.

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Idaho Georgia Directory Texas 60

Associations Now

JANUARY 9, 2014

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? There are so many ways to market yourself, but what are the ones that matter the most? Finding new leads. Keeping the ones you have.

Marketing 40

Marketing Press Release Newsletter Social Media 40

Aaron Wolowiec

JUNE 16, 2015

This month’s guest blog post is by Tara Ericson, group vice president for Naylor Association Solutions , where she oversees group publishers and specialized industry market teams. Based on the 2014 Association Benchmarking Report , only 42.8 Tara Ericson, group vice president at Naylor Association Solutions. Keep it fresh.

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Price Revenue Discount Newsletter 100

Associations Now

JUNE 23, 2015

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content.

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Newsletter New York City New York Content 40

Higher Logic

DECEMBER 22, 2015

James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO). In 2014, ACUHO’s board reevaluated the association’s committee work and the online community concept came up—we launched in June 2015. A lot goes into our weekly e-newsletter, too.

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Social Media Library Resources Guidelines 120