Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. The 2014 Report includes new questions related to social media usage, email frequency and open rates, and who pays membership dues (individuals or companies). 2014 Benchmarking Survey'

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YourMembership

JUNE 26, 2014

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. That attracts more users, which attracts more recruiters. Those predictions have proven to be correct. It’s a virtuous cycle.”.

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Associations Now

OCTOBER 29, 2014

It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” — Lowell Aplebaum, CAE (@Lowellmatthew) October 29, 2014. If commenting is too hard, people won’t want to do it.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

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YourMembership

JANUARY 15, 2015

At the beginning of 2014 we started a conversation on the importance of a career center strategy for associations, especially in light of social networking giant LinkedIn’s aggressive efforts to become the leading online job board aggregator. job market continues to heat up. So where are we at the start of 2015?

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Education Certificate Revenue Recruiting 150

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. At the heart of many recruitment and retention challenges is a lack of formal strategies around these practices. Let us know in the comments.

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YourMembership

OCTOBER 16, 2014

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. LinkedIn generates revenue through three main channels – talent solutions, marketing solutions, and premium subscriptions.

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Associations Now

MARCH 19, 2014

— Shelly Alcorn, CAE (@shellyalcorn) March 10, 2014. Future strategy includes creating robust…programs and pathways into your industries and professions,” she writes. — Incline Marketing (@InclineMktg) March 19, 2014. ht @ InclineMktg ).

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Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

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Associations Now

DECEMBER 9, 2013

While 92 percent of respondents to a recent survey said they use content marketing, nearly three-quarters of those polled rated their efforts middling to ineffective. Content marketing is all the rage these days, and nonprofits—which are definitely not lacking in good stories—are jumping into it with both feet.

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YourMembership

FEBRUARY 27, 2014

This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. They have enjoyed remarkable growth with this strategy.

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Associations Now

MARCH 20, 2014

While many nonprofits are planning to hire new staff in 2014, the sector is largely lacking when it comes to implementing formal recruitment strategies, according to a new study. This includes social media recruiting. Find out why greater investment in talent management could help nonprofits better achieve their missions.

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SCD Group

NOVEMBER 11, 2014

One day''s snail mail (Left); Inserts in Sunday paper (right) You’ve crafted a well-designed, well-worded appeal to recruit new members. But, despite these superior marketing aspects, your response rate is well below expectations. Forrester (2014) More than 122 trillion emails are sent every hour. What is going on here?

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Membership Marketing

MAY 28, 2014

What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities. They are encouraging the market to drive their membership product instead of their bylaws. There is one change in particular to highlight.

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Associations Now

FEBRUARY 17, 2016

Do the math: If 43 percent of associations have membership staff and 5 percent (at most) outsource membership work, that leaves more than half (52 percent) where membership functions such as recruitment, retention, engagement, and customer service are distributed among other staff.

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Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer.

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Associations Now

MARCH 21, 2014

Content marketing is now the blueprint for boosting appeal and building relationships with members. Yet, as Cvent contributor Jenise Fryatt points out , even this popular strategy can become self-centered. — Lifehack (@lifehackorg) March 19, 2014. Be sure to check out Fryatt’s post for more tips. Tweet of the Day.

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Associations Now

APRIL 18, 2014

Even with a comprehensive online community management strategy, your nonprofit organization can still isolate and disappoint its members. — MultiBriefs (@MultiBriefs) April 17, 2014. As millennials continue to stake their claim to the job market, many nonprofits are scrambling to adapt and grow with them.

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Associations Now

OCTOBER 20, 2014

— Vicki Johnson (@vjmeetings) October 20, 2014. “A sponsorship that would be an automatic win for both a brand and the event would be one that can use creative marketing materials provided by the event itself,” she explains at Event Manager Blog. — Adrian Segar (@ASegar) October 20, 2014. ht @ ASegar ).

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SCD Group

FEBRUARY 18, 2014

Managing information overload topped the list of member concerns identified by association executives in Association Laboratory’s “Looking Forward 2014” report, released last week. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4 Here’s his video What do you think?

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Associations Now

FEBRUARY 19, 2014

Take a few cues from Olympic athlete recruiters on creating your powerhouse team. Yet, according to Mashable contributor and ClearCompany CEO Andre Lavoie , recruiting the best of the best is easier said than done. What’s your no-show strategy? What demographic do they belong to?

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Associations Now

JUNE 25, 2015

The survey of more than 400 associations in the United States and Europe that was conducted in partnership with market research firm ComRes found that, overall, the number of social media platforms associations are using increased in the last year. Almost three-quarters of associations are using YouTube, up from 64 percent in 2014.

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Associations Now

MARCH 12, 2014

They can uncover positive and negative reviews, find ways to improve strategies, and strive to better appeal to potential members. — Tourisme Montréal (@MeetMontreal) March 11, 2014. But MemberClicks blogger Sarah Hill suggests it’s one associations should be thinking about. Tweet of the Day. Here are 7 ideas!

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Associations Now

APRIL 18, 2014

If you’re just introducing Instagram at your meeting, or if your attendees are unfamiliar with the tool, you’ll want to keep your strategy simple at the start. Take some advice from the Association of Donor Recruitment Professionals. ADRP could potentially use them to market future meetings. Keep It Simple. Hold a Contest.

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Associations Now

SEPTEMBER 26, 2014

— Silverbear (@SilverbearLtd) September 26, 2014. “But for associations that are well established in their field and are not in the early stages of market growth, membership retention is far more critical to their ongoing success than membership recruitment.” Acquisition. Where do you place most value?

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SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Blake, it is about speed, and volume.

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Associations Now

JULY 14, 2014

It’s a strategy other associations should pay attention to. Currently, associations work to recruit and engage members and employees, but they wait for colleges and universities to educate young adults, only to find that these employees of the future are graduating without the proper skill sets, Alcorn said.

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Associations Now

FEBRUARY 5, 2014

This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. How much about your membership recruitment, retention, and engagement efforts do you share with the board throughout the year?

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Associations Now

JUNE 1, 2016

Kerri McGovern, senior director, marketing and member services at ACA, says members reaching about a decade as chiropractors are “in the sweet spot of their practice,” meaning they’ve passed from an early-career phase of learning and growth into a more established stage. Get leaders involved in retention. .

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Holly Duckworth

JUNE 23, 2014

Summer 2014 Reading List: Each summer I find many of my association leaders “check out”. Here is the 2014 Leadership Solutions International Summer recommended reading list. They take the summer off. A few might ask me for what book I am taking on my vacation. Association Leadership: The Art of Membership, Sheri Jacobs.

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Associations Now

MARCH 12, 2015

Earlier this year, a survey on social media usage from Pew Research Center found that, for the first time, more than half of young adults (ages 18-29) use Instagram, and, between 2013 and 2014, usage of the platform increased significantly in almost every demographic. That kind of sustained engagement translates to brands, too.

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Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. Is technology a department, a strategy or something in between? It’s a strategy, argued Brooks.

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