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The growth spurt continues for associations

Aaron Wolowiec

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email.

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The millennial mantra: give

Aaron Wolowiec

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. The researchers studied nine organizations to learn how they engaged millennials in their campaigns. The organizations reported varying levels of success, but after analysis, there are some clear takeaways.

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2014 is done. Bring on the New Year!

YourMembership

creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. We recently held our June webinar entitled Flipping the Membership Equation: Thinking Differently About Membership Recruitment and Retention. Your association likely has a website.

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The growth spurt continues for associations

Aaron Wolowiec

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Provide community members options. (PS: That is not always the case.

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

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Association Brain Food Weekly: 3.17.17

Reid All About it

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. If your organization has a webinar scheduled in the next few weeks, please send me the link. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

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