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Now Open: The 2015 Membership Marketing Benchmarking Questionnaire

Membership Marketing

We have just launched the questionnaire for the 2015 Membership Marketing Benchmarking Report and I want to invite you to participate. The annual Benchmarking Report is the association industry’s most comprehensive study on membership marketing and gives you the opportunity compare your organization against almost 1,000 other associations.

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New Year Planning Resource Round-up

Wild Apricot

Here is a list of resources to help you get your organization (e.g., member renewals, events, volunteer recruitment, website and much more) off to a good start in 2015. membership-technology'

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015. byfU6tyGFb.

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Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. MGI) , analyzed and compared membership trends from 914 organizations. Quote of the Day.

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Last Chance to Participate in the 2015 Membership Marketing Benchmarking Report

Membership Marketing

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2015 Membership Marketing Benchmarking Report.

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The growth spurt continues for associations

Aaron Wolowiec

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email.

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The millennial mantra: give

Aaron Wolowiec

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. The researchers studied nine organizations to learn how they engaged millennials in their campaigns. The organizations reported varying levels of success, but after analysis, there are some clear takeaways.