Remove 2015 Remove Organization Remove Recruitment Remove Social Media
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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. byfU6tyGFb.

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Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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The millennial mantra: give

Aaron Wolowiec

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. The researchers studied nine organizations to learn how they engaged millennials in their campaigns. The organizations reported varying levels of success, but after analysis, there are some clear takeaways.

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The growth spurt continues for associations

Aaron Wolowiec

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email.

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The growth spurt continues for associations

Aaron Wolowiec

The largest individual member organizations (those with more than 20,000 members) were the most likely to see increased growth. In fact, only 14 percent report of respondents indicated no change in their number of members, a decrease from 16 percent in 2015. Nor did the top methods for recruiting new members: word of mouth and email.

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Thursday Buzz: Where Association Membership Stands in 2015

Associations Now

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. MGI) , analyzed and compared membership trends from 914 organizations. Quote of the Day.

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Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.