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2015 Favorite Community Reads

Higher Logic

In many ways, 2015 was the year of the private online community. All types of organizations caught on to the virtual community shift -- small and large, nonprofit and commercial. Not only does community increase member retention and growth, but it helps with content creation and humanizes your organization. Here they are: 1.

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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

But while social media keeps small nonprofits in the game, larger ones still have an advantage. That’s the key point underlined in “Success in an Online Giving Day: The Role of Social Media in Fundraising,” an academic paper recently published in ? Nonprofit and Voluntary Sector Quarterly [paywall].

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. Tweet of the Day.

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A Simple Social Media Tip for Association Pros

GrowthZone

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy.

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Daily Buzz: Develop a Social Media Brand Ambassador Program

Associations Now

Consider a social media ambassador program to bridge the gap. Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF].

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The 5 Best Resources to Improve Your Social Media Influence By 35%

KiKi L'Italien's Acronym Soup

We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. A social media plan should be comprised of so much more than a quick, primarily reactive channel for promotion.

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Social Media for Associations: Challenges and Opportunities

Association Navigator

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.