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How Facebook (and Social Media in General) Shifted Fundraising Strategies

Associations Now

But while social media keeps small nonprofits in the game, larger ones still have an advantage. And according to new research, it’s leading to a fundamental rethinking of the role of technology in raising money. Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies.

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. Tweet of the Day.

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March Madness Turns to April Gladness – It’s Time for Xperience 2015

YourMembership

I’m excited because Xperience 2015 is just a week away! Xperience 2015 will also mark the first time our customers will have the opportunity to meet with YM since the acquisition of Job Target’s career center business unit and Digital Ignite. But not for those reasons. Petersburg for YM’s annual customer conference.

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Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? Here are the questions I''ll be asking this week: How has technology allowed your org to provide a more personalized focus on the customer or member?

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Our Vision of the Future of Membership Software Technology

YourMembership

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150
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The communications struggle continues

Aaron Wolowiec

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.