Higher Logic
NOVEMBER 8, 2018
This year, we’re extra excited to include awards for success in online community and marketing automation. Clinical laboratorians from across the globe engage with each other on topics such as clinical guidelines and best practices for patient care, allowing them to both further their professional education and network with their peers.
Associations Now
JANUARY 21, 2016
As the amount of content marketing continues to rise, a new survey of B2B and B2C marketers looks into some of the factors that may be cutting into the effectiveness of this type of marketing. Is your content marketing effective? Money came out on top. “A We need to give them content as evidence. We often let it drop.
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Associations Now
JUNE 1, 2015
How can content marketing drive business? Ann Handley, chief content officer at MarketingProfs, shared several tips and words of wisdom with the audience at ASAE’s 2015 Marketing, Membership, and Communications Conference on Monday. Content marketing is the packaging, but the writing is the guts,” Handley said.
Eric Lanke
DECEMBER 31, 2018
In laying out the guidelines that govern our activities, I realize that only one term makes any sense--association management. A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education.
Associations Now
AUGUST 8, 2018
And now that the rules around sports betting have been cleared up at the federal level, AGA is stepping in with some guidelines of its own on the issue. AGA expanded many of the guidelines to incorporate sports betting and added new provisions regarding responsible advertising.
Reid All About it
FEBRUARY 15, 2019
Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences. 1 CAE credit.
Associations Now
SEPTEMBER 29, 2015
While coffee drinking may be on the decline in America , it’s still one of the most popular beverages on the market. Members can also access market research , including a discounted annual National Coffee Drinking Trends report and an in-depth assessment of the rising popularity of single-cup brewing. .
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