Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. This organization in particular is incredibly collegial,” Cohen said. People are … focused on the mission, rather than what being a leader in the organization does for them personally.”.

Revenue 64

Revenue Certificate millennials Report 64

Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Source: Association Adviser 2015-2016. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections. Right to be Forgotten.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. MSCPA’s first ad ran in December 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Elevating Engagement

SEPTEMBER 6, 2023

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Annual revenue up. Fee for Service revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

YourMembership

DECEMBER 23, 2015

In order to make a successful shift for your organization, you must look at the millennial generation’s work style, expectations and long term goals. The next shift in the association market will be mobile networking and connecting cloud data. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? How to Validate Your Market for Educational Products. 1 CAE credit. Register. .

DC 170

DC Washington Social Media Revenue 170

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations. .”

Strategy 114

Strategy eBook Cost Revenue 114

NXUnite

NOVEMBER 28, 2023

Impact investing is when a business or other entity invests in companies or organizations with the dual aim of achieving financial returns and positive impacts. These gatherings attract social impact investors, foundations, and philanthropic organizations. What is impact investing? Does impact investing make a difference? Yes, it does!

Directory 130

Directory Education Software Innovation 130

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Although the Orangetheory Fitness Reddit doesn’t live in a traditional community software platform, its community is still thriving organically. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. The GDPR increased the obligations of organizations that collect and or process personal data. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Clean and Compliant.

California 78

California Newsletter Software Revenue 78

Socious

OCTOBER 24, 2016

Fortunately, most organizations already know that. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. It helps organizations in a variety of ways, most commonly with retention and satisfaction levels.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Now on to the list of this week’s free webinars and learning events. Host: BizBash.

DC 184

DC Project Ohio Washington 184

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. Host: Nimble AMS.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

FEBRUARY 19, 2016

Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register. (1 1 CAE credit). Wed 2/24 at 12 p.m. – Host: Lanyon. Wed 2/24 at 2 p.m. – Host: Wild Apricot.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Associations Now

OCTOBER 11, 2016

Considering all that, the rise of native advertising or influencer marketing makes sense. Sebastian Tomich, the newspaper’s senior vice president of advertising, noted that publishers haven’t leveraged their market power in a way that maximizes the advertising. The post Does the Banner Ad Still Make Sense in 2016?

New York 40

New York Sample Class millennials 40

.orgSource

JUNE 5, 2023

In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. We’re pleased to report that since the program’s launch in 2016, more than 7.7 As a leading nonprofit, similar to Rotary, Lions, or Kiwanis, it’s a membership organization, but the focus is community service.

Leadership 88

Leadership United States Resources Committee 88

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill? The Smart Electric Power Alliance.

DC 100

DC eBook Member Engagement Innovation 100

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. Use this information to select the right software for your organization, not something that has too much or too little functionality.

millennials 100

millennials Member Engagement Video Software 100

Reid All About it

NOVEMBER 25, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Grazia Mohren, vice president of marketing, BizBash Media. 4 Easy Ways to Generate Non-Dues Revenue. Randy Lieberman, Foundation Marketing Group. Now on to the list of this week’s free webinars and learning events. Host: BizBash.

DC 150

DC Project Ohio Washington 150

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Grow Sponsorships, Attendance and Revenue for your Virtual Conference. To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Host: YourMembership.

System 150

System millennials Member Insights Recruiting 150

Associations Now

NOVEMBER 2, 2018

How to Sign On Organizations wishing to add their name to the sign-on letter urging Congress to reauthorize Brand USA may do so online until Tuesday, November 13. working with more than 800 partner organizations to generate $17.7 billion in visitor spending and $5 billion in tax revenue since fiscal year 2013.

United States 49

United States Revenue Marketing Industry 49

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Even fewer exist in organizations that tout transparency. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Beliefs are not facts. How Online Communities Impact Competitive Advantage. The Differences Between Associations and B2B/B2C Companies.

Strategy 120

Strategy How To Sample Class 120

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. What if your mbrs had the same brand loyalty that Harley riders have?

Learning Management System 150

Learning Management System LMS Certificate System 150

Associations Now

SEPTEMBER 16, 2018

If you google it, it’s everywhere now: The CFO needs to be the strategic partner to the CEO and the organization,” says David Diedrich, founder of Berkshire CFO Partners, a nonprofit financial consulting firm. In response to the 2016 Ernst & Young survey, leadership consultant Douglas M. They have compliance implications.

Leadership 61

Leadership Revenue Survey Project 61

Associations Now

AUGUST 1, 2017

Few organizations measure their association chapter ROI. The 2016 Chapter Benchmarking Study [PDF] by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters. Discover member value.

Revenue 46

Revenue Cost Recruiting Recruitment 46