Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. Watch our webinar about maximizing non-dues revenue for ideas about how to launch more revenue opportunities.

Communications 60

Communications Revenue Social Media Survey 60

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. In 2016, there was an 8 percent drop in the response rate from 2015, which means that only 0.05

Marketing 86

Marketing Social Media Revenue Report 86

Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. Association Adviser Webinar Series.

Revenue 63

Revenue Course Survey Communications 63

Associations Now

FEBRUARY 23, 2017

The American Association of Cardiovascular and Pulmonary Rehabilitation finds that a focus on purpose yielded new memberships and increased revenue. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Here’s some tips on how you can do the same.

Revenue 75

Revenue Certificate millennials Report 75

Associations Now

OCTOBER 2, 2015

We’re three-quarters of the way through 2015, meaning it’s already time to think about 2016 and what it will bring for the association meetings industry. As this post publishes, we are 90 days away from 2016, which means it’s just about time for every industry to begin releasing predictions for the upcoming year.

Press Release 40

Press Release Price United States America 40

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Potomac Core

OCTOBER 4, 2016

Association revenues have grown by 25% in the last year and a half. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. Here again the organization impacts member outcomes.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Higher Logic

SEPTEMBER 25, 2018

MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. Community Advertising Increases Non-Dues Revenue by $14,000. MSCPA’s first ad ran in December 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Learn more below.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

Education 155

Education Mooc Course Revenue 155

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

WBT Systems

JANUARY 24, 2017

You can scroll through the entire collection on their website , but we have picked out some examples from the collection to inspire you as you consider how to sell and market your association education and certification programs to members. Best Benefit Ever = Association Education and Certification Programs.

Certificate 150

Certificate Education millennials Innovation 150

Elevating Engagement

SEPTEMBER 6, 2023

The Lead Marvels Newsletter Lead Marvels’ monthly newsletter focuses heavily on two interconnected challenges many association leaders are trying to tackle: generating non-dues revenue and increasing member engagement. Find five more great newsletters for association professionals on the Lead Marvels site.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

YourMembership

AUGUST 15, 2016

As ASAE Annual Meeting 2016 got started this year in Salt Lake City, it’s preceded by AMCs Engaged!, Mobile apps are reducing waste and increasing revenue. Programmatic advertising, for example, is an innovative non-dues revenue opportunity for associations, which leapfrogs the traditional means of advertising and buyer’s guides.

Certificate 150

Certificate Price Revenue LMS 150

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. In short, if you have a business that markets to people in the EU, the GDPR applies to you. To satisfy one or more of the following conditions, the business: Must have an annual gross revenues of $25 million.

California 78

California Newsletter Software Revenue 78

YourMembership

DECEMBER 23, 2015

The next shift in the association market will be mobile networking and connecting cloud data. Associations are becoming smarter and more confident in their approach to using video content as part of their marketing strategy. They recognize the significance of usability and design as key components for their market.

millennials 150

millennials Video Social Media Technology 150

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? How to Validate Your Market for Educational Products. 1 CAE credit. 1 CAE credit.

DC 170

DC Washington Social Media Revenue 170

Associations Now

OCTOBER 11, 2016

Considering all that, the rise of native advertising or influencer marketing makes sense. Sebastian Tomich, the newspaper’s senior vice president of advertising, noted that publishers haven’t leveraged their market power in a way that maximizes the advertising. The post Does the Banner Ad Still Make Sense in 2016?

New York 40

New York Sample Class millennials 40

NXUnite

NOVEMBER 28, 2023

While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions. Yes, it does!

Directory 130

Directory Education Software Innovation 130

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40

Socious

OCTOBER 24, 2016

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Fully engaged customers or member exhibit a 23% premium in terms of wallet, profitability, and revenue.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. That’s why we’ve put together our 12 top articles from 2016. It’s a business initiative that can help you increase revenue, retention, and satisfaction by engaging your customers or association members.

millennials 100

millennials Member Engagement Video Software 100

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register. Host: BizBash.

DC 184

DC Project Ohio Washington 184

Reid All About it

FEBRUARY 19, 2016

Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Learn four ways to bring value to sponsors and five best practices for integrating sponsors at events and thereby boosting your revenue. Register. (1 1 CAE credit). Wed 2/24 at 12 p.m. – Host: Lanyon. Wed 2/24 at 2 p.m. –

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Associations Now

FEBRUARY 6, 2020

14 states have pending or active legislation about privacy and there are nuances in each, which could impact how you market on a state-by-state basis. Privacy management will be a new role needed on the events team and/or marketing team. Sustainability will become a measure of success that equals importance with revenue and attendance.

California 129

California Newsletter Team Revenue 129

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 76

Case Study Texas Guidelines Revenue 76

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.

DC 100

DC eBook Member Engagement Innovation 100

Reid All About it

NOVEMBER 25, 2016

Grazia Mohren, vice president of marketing, BizBash Media. The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. More info/register. Host: BizBash.

DC 150

DC Project Ohio Washington 150