Membership Marketing

JANUARY 13, 2016

The questionnaire for the 2016 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2016 Membership Marketing Benchmarking Report.

Report 40

Report Marketing Survey Recruiting 40

Spark Consulting

JULY 22, 2016

How do you market and promote posts successfully? Topics of debate and discussion included: How do you create posts that go viral (which included a major debate about PDFs: Evil v. Really, Really Evil)? What about the reverse: what happens when you love a story and no one else does? How do you create good writing habits?

San Diego 150

San Diego Cost Content Industry 150

Reid All About it

JANUARY 29, 2016

You won’t evolve, and your organization won’t evolve, unless you’re regularly feeding your brain with new knowledge and ideas. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. Even busy professionals must set time aside for reading, listening, and learning.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Higher Logic

JULY 26, 2018

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. Their yearly Christmas ad is eagerly anticipated in the UK, and this one from 2016 was no different.

Examples 247

Examples Marketing Video Software 247

Virtual

JANUARY 12, 2016

It’s not always from the top of the market, or top of an organization. That’s why it’s critical that an organization have ways to tap individuals at all levels—not just Board members, but rank and file members as well—to stay innovative.

Discount 100

Discount Innovation Survey Products 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives. About the study.

Communications 60

Communications Revenue Social Media Survey 60

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 83

Report Marketing Survey Tools 83

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In 2016, nonprofits had to send an average of 2,000 emails to get one donation. In 2016, there was an 8 percent drop in the response rate from 2015, which means that only 0.05

Marketing 86

Marketing Social Media Revenue Report 86

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 167

Strategy Social Media America Survey 167

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Associations Now

MARCH 6, 2017

From 2012 to 2016, according the report, the median CEO base salary has spiked a remarkable 33 percent, from $150,000 to $200,000. Only associations with budgets below half a million dollars saw a decline between 2012 and 2016, and there the downturn is only one percentage point. Things are looking up for association executive pay. “

Organization 61

Organization Report Education Course 61

Associations Now

FEBRUARY 1, 2016

Could 2016 be the year that tech experiments receive a full-fledged embrace from the enterprise? percent, the association reports in its “IT Industry Outlook 2016.” trillion in 2016, through hardware, software, telecommunications, and other IT services. Global IT industry growth is forecast to rise to 4.9 Looking Up.

United States 40

United States Survey Software Technology 40

Associations Now

MARCH 16, 2016

A survey conducted by Capital One at a Greater Washington Society of Certified Public Accountants event found that more than 80 percent of respondents expected their nonprofits would grow in 2016. Overall, 83 percent of respondents anticipated revenue growth in 2016, a jump from 77 percent in the prior year’s survey.

DC 40

DC Survey Washington Revenue 40

Associations Now

JANUARY 11, 2016

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions. These projections come as the percentage of associations reporting year-over-year membership growth is down 6 percent, according to Abila’s Senior Product Marketing Manager Amanda Myers.

Software 40

Software Association Software Project Resources 40

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Associations Now

APRIL 11, 2017

With a set of PSAs running with the new Warner Brothers film Going In Style , the National Kidney Foundation hopes to shed light on kidney health and organ donation. With nearly 100,000 Americans on the wait list for a kidney transplant, organ donation is vital to the foundation’s mission.”. Warner Bros.

Organization 74

Organization Communications Marketing How To 74

Associations Now

FEBRUARY 1, 2016

Bots are evolving beyond programmer playthings and amusing jokes, and 2016 could be the year they steal the spotlight from mobile apps. Plus: The best grassroots marketing campaigns. A number of organizations, from associations to corporations and media outlets have experimented with apps for products, events, and verticals.

Marketing 40

Marketing Examples Products Communications 40

YourMembership

SEPTEMBER 15, 2016

Associations and member-based organizations house the most qualified professionals in their industry, but these professionals aren’t always actively seeking out new job opportunities. Just think about what those numbers can mean for your organization. Your career center is central for turning this around.

Social Media 297

Social Media Industry Technology Marketing 297

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. Eager to welcome young members, organizations like the American Institute of CPAs (AICPA) and the American Psychological Association (APA) are making preparations to be more accessible and attractive to new grads making their first forays into their industries. .

Class 40

Class Strategy America Committee 40

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Potomac Core

OCTOBER 4, 2016

Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. According to Corey Rosenbusch , President and CEO, GCCA , the organization is taking its partnership a step further.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. The ACA presentation is the last paid event on Clinton’s calendar, which could suggest she’s switching gears to focus on a 2016 presidential campaign. Fab article: Seven ways #content marketing is different for #associations #assnchat https://t.co/ThqlH4NZXe

New Jersey 40

New Jersey Maryland Chicago New York 40

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it.

Organization 100

Organization Case Study Course Analysis 100

Associations Now

JUNE 19, 2019

After a year in which tax policy and a fluctuating stock market added a couple of wrenches into the equation, the latest version of a widely watched barometer into charitable giving has some not great news. percent, or 7 percent with inflation) and environment/animal organizations (3.6 percent in 2018, 3.4 percent, or 9.1 percent, 1.2

Report 58

Report Marketing Indianapolis Indiana 58

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. Individual membership organizations (IMO’s) led the way with 48% sharing that membership had an increase over the past year. Similar to 2016, 68% of associations’ report renewal rates of 80% or higher.

Report 49

Report Marketing millennials Directory 49

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections. Right to be Forgotten.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media America Survey 100

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Maybe it means adding additional tools, like marketing automation, so you can all access the data and campaigns. Let’s get started.

Communications 174

Communications eBook Tools Team 174

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Association Success

MAY 28, 2019

In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. In 2016, SMPS engaged a research firm to identify perspectives, opinions, needs, and desires of our members. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113