Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. In fact, in the 2016 report, only one-fourth of respondents reported their members perceive communications as always relevant.

Marketing 100

Marketing Email Marketing Report Content 100

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. The outcome of the U.S. Engage More and Sell Less. Survey Annually.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term? What’s different today?

Strategy 114

Strategy eBook Cost Revenue 114

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 92

Strategy Marketing Social Media New York 92

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization.

Video 52

Video Marketing Recruiting Recruitment 52

Socious

DECEMBER 28, 2016

So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. This is a great post from Marketing General that highlights the best ways to reach young professionals, such as taking advantage of paid Facebook options. Learn for a Living.

Social Media 100

Social Media Member Engagement Innovation millennials 100

Aaron Wolowiec

JUNE 14, 2016

As markets grow, businesses will increasingly need the services associations provide, such as professional development, knowledge transfer, networking, education and professional certifications, according to Globalstrat , which recently released, “ 2016 Association Growth Global Trends Survey Report.”.

Strategy 100

Strategy Social Media America Survey 100

Membersuite

JUNE 6, 2023

Let this stat from Gartner sink in: “The share of employees willing to support enterprise change collapsed to just 38% in 2022, compared with 74% in 2016.” Learn about the psychology of change and change management strategies. Just because people are used to change doesn’t mean they accept it. I’m with you.

Technology 78

Technology Strategy Project Team 78

Socious

NOVEMBER 7, 2016

According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. What is Inbound?

Marketing 100

Marketing Content Revenue Products 100

Associations Now

MARCH 14, 2016

Plus: The year’s hottest marketing trends, straight from SXSW. Eager to welcome young members, organizations like the American Institute of CPAs (AICPA) and the American Psychological Association (APA) are making preparations to be more accessible and attractive to new grads making their first forays into their industries.

Class 40

Class Strategy America Committee 40

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Potomac Core

MAY 3, 2016

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives. About the study.

Communications 60

Communications Revenue Social Media Survey 60

Spark Consulting

APRIL 11, 2018

Sohini and I got to as many questions as we could at the end the webinar, but as usual, we missed a few, so we’re answering them below: How can wildlife conservation related organizations tap into millenials if we are asking them to be a hero for another species? We are a membership association of cause-oriented organizations.

Strategy 150

Strategy Case Study Survey Project 150

Forj

AUGUST 17, 2021

In episode 7 of the Managing eLearning Podcast , Jon & Matt sit down with Celisa Steele Co-Founder & Managing Director for Tagoras to discuss the Learning Business Maturity Model , which articulates the characteristics of a mature market-facing learning business or line of business, as well as the stages that typically precede full maturity.

Innovation 91

Innovation Revenue Strategy Marketing 91

.orgSource

OCTOBER 1, 2023

Customize is the marketing mantra of the hour. Post-pandemic, we’re seeing more businesses realize the value of conversational marketing, or actually talking with their customers and letting them respond. These statistics highlight the value and impact of conversational marketing.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

LMS 370

LMS Nashville Strategy Video 370

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 71

Report Marketing Survey Tools 71

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. Even fewer exist in organizations that tout transparency. Based on the top reported meanings of digital competitive advantage, that data is heavily skewed based on organization type and business operations.

Strategy 120

Strategy How To Sample Class 120

NXUnite

NOVEMBER 28, 2023

Impact investing is when a business or other entity invests in companies or organizations with the dual aim of achieving financial returns and positive impacts. These gatherings attract social impact investors, foundations, and philanthropic organizations. Essentially, they’ll elevate your content strategy both on and offsite.

Directory 130

Directory Education Software Innovation 130

Associations Now

FEBRUARY 1, 2016

Could 2016 be the year that tech experiments receive a full-fledged embrace from the enterprise? percent, the association reports in its “IT Industry Outlook 2016.” trillion in 2016, through hardware, software, telecommunications, and other IT services. Global IT industry growth is forecast to rise to 4.9 Looking Up.

United States 40

United States Survey Software Technology 40

Associations Now

MARCH 16, 2017

The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. percent from 2016, and will likely grow to $113 billion by 2020. This shift is playing out in a number of ways, including growth in the use of vendors and outside security consultants due to the scarcity of such skills inside organizations.

Report 62

Report Strategy Analysis Project 62

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If you want to get your member engagement strategy up to snuff, begin with aligning your internal strategy. So here’s the secret.

Communications 174

Communications eBook Tools Team 174

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it.

Organization 113

Organization Case Study Course Analysis 113

Associations Now

JANUARY 11, 2016

Association software provider Abila predicts associations will start mixing up their membership and partnership models to meet their 2016 resolutions. These projections come as the percentage of associations reporting year-over-year membership growth is down 6 percent, according to Abila’s Senior Product Marketing Manager Amanda Myers.

Software 40

Software Association Software Project Resources 40

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Ring in the age of Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. The most powerful reason learning transfer is ineffective, as was revealed during the ATD International Conference & Exposition 2016, is that 90 percent of training is designed without a well-defined strategy that facilitates it.

Organization 100

Organization Case Study Course Analysis 100

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Illinois Revenue Member Experience 159

Forj

APRIL 7, 2017

Tagoras is a research and consulting firm for associations and organizations who focus on lifelong learning. They have been providing expert advice on strategy, learning, marketing and technology to help organizations in the business of learning for more than a decade. 2016, November 8).

Innovation 105

Innovation Education Strategy Industry 105

Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Reid All About it

DECEMBER 2, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

.orgSource

MARCH 6, 2023

Tear down walls (literally and figuratively)​ Embrace a continuous process​ The Erosion of Confidence Sharon Rice,orgSource Managing Director of Business Strategy, is our resident trend watcher. The police, healthcare organizations, religious groups, financial institutions, and news outlets are all subject to greater scrutiny and skepticism.

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Reid All About it

JUNE 23, 2017

How do you prepare yourself and your organization for the future ? If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. If your organization has a webinar scheduled in the near future, please send me the link.

DC 153

DC Content Education Software 153