Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. We’ve built our company around helping you improve customer and member engagement. Gary Vaynerchuk. Let us help.

Sample 100

Sample Marketing Conference New York 100

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. Align Your Staff for an Effective Member Communications Schedule. Read more: 3 Ways to Strengthen Communication Using Smart Member Data.

Communications 174

Communications eBook Tools Team 174

Associations Now

FEBRUARY 1, 2016

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive. More members, satisfied members, better engaged members: Three objectives that all associations have every year.

Member Engagement 40

Member Engagement Survey Social Media Strategy 40

Elevating Engagement

SEPTEMBER 6, 2023

These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. These innovations help capture consumer imaginations, elevate company operating performance, and grow market share. Ring in the age of Driverless Associations.

eBook 100

eBook Innovation America Certificate 100

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

Higher Logic

JANUARY 18, 2017

We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity. The expanded platform capabilities will help us compete in the growing customer community market.

Press Release 120

Press Release Software Products Member Engagement 120

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. Organic Conversation Jumps Despite Technology and Privacy Concerns.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. As organizations consider these factors, is becoming a vital association too tall an order to fill?

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? According to the 2016 PWC U.S. Identified and verified sources of differentiation that advances market power and influence as well as reinforce CMAA’s competitive strength. The 2016 PWC U.S.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Even if the economy doesn’t move into recession next year, market conditions continue to evolve as business challenges accelerate. Does your organization address some or all of the factors that define the recession ready association?

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading Member Engagement from the Outside-In.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

ISAE

SEPTEMBER 14, 2023

According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Additionally, these revenue streams can even boost member engagement. This method is low-cost, effective, and will help you reach a wider audience than traditional marketing channels.

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

OCTOBER 29, 2019

A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members. Emphasis on PD.

Metro 73

Metro Member Engagement Report Innovation 73

Reid All About it

NOVEMBER 11, 2016

Considering that 93% of all online experiences begin with organic search, organizers should learn the basics of SEO in order to drive more qualified visitors to event websites and to ultimately increase event registrations. Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

DECEMBER 2, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 19, 2021

Throughout March, Mary Byers, CAE, and the Loyalty Research Center are sharing stories about highly innovative organizations, their best practices, interviews with innovators, and challenge questions about innovation to ponder. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

LMS 370

LMS Nashville Strategy Video 370

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 If not, you soon might. Change up the tone.

Marketing 149

Marketing Communications Content Report 149

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Since your members have more options than ever to consume new solutions, it’s a matter of time before they vote with their feet and go somewhere else. Strategic Growth and Development.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit. Host: Nimble AMS.

Price 150

Price Social Media Email Marketing Innovation 150

Higher Logic

DECEMBER 2, 2019

We’re always talking about building community and how engaged communities can have an undeniable impact on our organizations. Although the Orangetheory Fitness Reddit doesn’t live in a traditional community software platform, its community is still thriving organically. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

GlowGlobally

DECEMBER 16, 2016

The GEI 2016 was a first of its kind global index developed from a recent survey of 15 global associations [PDF]. The report measured engagement scores for 15 associations from a pool of 122,000 members and customers in markets around the world. based members and customers. For More on GEI 2016. What is GEI?

Products 60

Products Marketing Survey Strategy 60

Higher Logic

NOVEMBER 20, 2019

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Why You Should Start a Mentoring Program.

How To 240

How To Tips Leadership Survey 240

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

FEBRUARY 26, 2016

Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution. – Ultimate Member Engagement: The Power of Data-Driven Decision Making. Speaker: Jeff Hurt, EVP, Education and Engagement at Velvet Chainsaw. Mon 2/29 at 11 a.m.

Analysis 150

Analysis Technology Conference Recruiting 150

Socious

DECEMBER 22, 2016

We talk to dozens of membership organizations every day and we’re constantly amazed by how much has changed for them recently. From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. Here are six projections for the upcoming year.

Membership Management 100

Membership Management Video Software Member Experience 100

YourMembership

DECEMBER 23, 2015

Without question, associations are interested in connecting with millennials as both members and leaders. In order to make a successful shift for your organization, you must look at the millennial generation’s work style, expectations and long term goals. Millennial needs and wants are different than those of generations past.

millennials 150

millennials Video Social Media Technology 150

Reid All About it

DECEMBER 2, 2016

If your organization has a webinar scheduled in the next few weeks, please send me the link. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Turn Off the Membership Churn & Keep Members for Life. Ultimate Member Engagement: The Power of Data-Driven Decision Making. How to Validate Your Market for Educational Products.

DC 170

DC Washington Social Media Revenue 170

Expo Logic

FEBRUARY 28, 2020

That once the event is over, they delete the event app and that’s the end of their engagement. Getting your members engaged is crucial to the strength and relevance of your organization. 25% of organizations that have 80+ renewal rates for NEW MEMBERS, utilize peer-to-peer member contact to boost renewals.*. .*.

Committee 36

Committee Member Engagement Communications Marketing 36

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement. The post Association Learning: Does your Story Inspire Members? Request a Demo Today.

Learning Management System 150

Learning Management System LMS Certificate System 150

Reid All About it

JUNE 2, 2017

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 1 CAE credit. More info/register.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MARCH 18, 2016

– Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Grimm will share lessons learned, goals reached, and efforts still underway to brand and market her association. *all times are Eastern Daylight Time. Tue 3/22 at 12 p.m.

Raleigh 150

Raleigh Arlington Fort Worth Maryland 150