Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Associations Now

JULY 28, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 65

Strategy Committee Survey Report 65

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 121

Charlotte Indiana Communications millennials 121

Associations Now

OCTOBER 30, 2019

“Respondents attributed their optimism in large part to internal factors that are generally within an association’s control, including leadership-related factors such as organization-wide strategy, strong executive staff, and a high-functioning board,” says the report. Share your experiences in the comments.

Strategy 46

Strategy Committee Survey Report 46

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? 4 Ways Education Programs Increase Value for Association Members. How To Design a Digital Badge Strategy. Improving Learner Engagement among Association Members. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 188

San Jose millennials Revenue Content 188

Higher Logic

AUGUST 9, 2018

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise. The need for a new messaging strategy. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Potomac Core

FEBRUARY 28, 2018

What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On

California 132

California Analysis DC Products 132

Reid All About it

OCTOBER 27, 2017

Find out the difference between traditional LMS, Learning Experience Platforms, and Program Experience Platforms; the artificial intelligence necessity for personalized learning; how mobile implementation is paramount to a successful online learning strategy; and how and why subject matter experts need phone-based authoring capabilities.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 21, 2016

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Join a productive discussion about strategies related to corporate partnerships and sponsorships.

Survey 150

Survey Louisville DC Maryland 150

SBI

AUGUST 9, 2021

Back in 2017, superhero movies made more than $4 billion at the box office. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. Or, if not an AMS, then a new member benefit. Then listen.

Discount 98

Discount Member Engagement Association Management Leadership 98

Forj

JULY 5, 2017

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Who We Are; Who We Asked; Why It Matters: Bringing Engagement and Brand Identity Together.

Minneapolis 79

Minneapolis Learning Management System New York California 79

Associations Now

SEPTEMBER 25, 2018

A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members? A newsletter pause.

Newsletter 92

Newsletter Member Experience Member Engagement Strategy 92

Reid All About it

FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

Reid All About it

FEBRUARY 24, 2017

Members are requesting more mobile, nimble, personalized, and efficient engagements, similar to the experiences they have with the likes of Amazon and Netflix. Integrated systems allow you to collect and analyze data on all the content your members engage with, and deliver them personalized, highly-targeted messaging.

DC 153

DC Washington Raleigh Social Media 153

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Now, we’re speaking to our members about how we can help them get to where they want to be in the future. E-learning’s role in member engagement and retention. The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Track member engagement on the digital edition of your publications.

Revenue 69

Revenue Survey Communications Newsletter 69

Associations Now

NOVEMBER 20, 2018

A few associations and some subscription-based services let members press the pause button when they need a break. What I’m about to say might sound counterintuitive to your member engagement strategy, but bear with me. Is it possible that your association does too much for members? A newsletter pause.

Newsletter 70

Newsletter Member Experience Member Engagement Strategy 70

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. Clearly Communicate Your Value. Increase Member Engagement. How do your members prefer to read your publication? That’s a trick question. Register here.

Directory 61

Directory Communications Content Survey 61

Associations Now

JANUARY 3, 2017

Why cultural leadership is important when building an online community. Online communities are hugely important for associations in 2017, and with them comes a whole lot of technology. But it’s important to remember that these communities are about so much more than a tech platform, argues Rasa.io CEO Bryan Kelly.

Leadership 50

Leadership Software Technology Member Engagement 50

Fonteva

MARCH 19, 2020

This holds true whether it’s your member engagement efforts or your internal operations. Offer events that interest your members. Communicate more effectively with members. Discover opportunities to recruit new members. Communicate more effectively with members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. They include kickass skills and strategy sessions as well as the keynotes and entertainment that your best networking opportunities will be attending. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat.

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

DECEMBER 19, 2017

Don’t be, Martin said during his presentation at ASAE’s 2017 Technology Conference & Expo. Answering questions for members online via chatbots. They can act as virtual assistants/concierges for your website by passing along pertinent information without the need for an extra staff member to monitor the chat.

Newsletter 60

Newsletter Tools Case Study Report 60

Association Adviser

AUGUST 23, 2017

We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal. AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members.

millennials 61

millennials Revenue Tools Content 61

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Hear about a tried and true email campaign timeline to drive maximum registrations and automation hacks to engage at the right time and make your job easier. . – More info/register.

DC 30

DC Washington Project Member Engagement 30