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Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Higher Logic

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals. And that's exciting.

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Restaurant Group Joins Suicide-Prevention Initiative

Associations Now

According to a release from the campaign , there were at least 224 suicides within the food-service profession between 2017 and 2021, and a CDC report noted that food-service workers “face a much higher risk of dying from drug overdoses compared to other professions, second only to construction workers.

Georgia 59
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

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Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017.

Charlotte 150
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Association Brain Food Weekly: 2.17.17

Reid All About it

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017.

Charlotte 150
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Tips for Forecasting Membership Growth in the New Year

Membership Marketing

Here are three sample scenarios varying the new member input and renewal rate from the example above. In order to create the optimal strategy, associations can use a Steady State Analysis to define where the opportunity for growth lies — through enhanced acquisition efforts, renewal efforts, or a combination of both.

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Report: Millennials Rank Education, Healthcare and Employment as Top Election Issues

Achieve

The final wave of the report will be collected through November and released in early 2017. Within the study, surveys are deployed monthly to 350 unique millennial respondents each month from March to November, with the final sample totaling 3,150. Methodology. Download the. 2016 Millennial Impact Wave 2 Trends Report. About Achieve.