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Association Brain Food Weekly: 1.26.18

Reid All About it

s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Learn about pricing confusion, what you can expect to pay for an AMS, and how you can keep costs down. Eric McDonald, sales executive and pricing expert. A Thriving Environment: The State of Meetings in 2018.

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Talkin’ SaaS Stats: Customer Success is Having a Moment

Higher Logic

83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. 64% find the customer experience (CX) more important than price when purchasing something [ Gartner ].

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Daily Buzz: Volunteer to Fight Loneliness

Associations Now

The magazine cites a recent survey in the United Kingdom that found two thirds of respondents said volunteering helped them feel less isolated. Similarly, a 2018 study examined United States widows who, unsurprisingly, felt lonelier than married adults.

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Could More Recurring Fees Create Subscription Fatigue?

Associations Now

consumers surveyed have a subscription spend of more than $100. The data builds on a 2018 report from Fetch [registration] that found that most “mobile-first consumers” it surveyed subscribe to between two and five paid subscription services. Bundles, Lower Prices Desired.

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Daily Buzz: Finding Success Without Facebook

Associations Now

The outlet recently conducted a survey of CEOs and other senior-level executives: 32 percent said they are now getting less for their marketing dollars with Facebook than they used to, while 27 percent said they mistrust Facebook’s use of their business data. that the company was not making any money on its Facebook advertisements in 2018.

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Compare Association Management Software Platforms

GrowthZone

Pricing available on the GrowthZone website and product demos available upon request. Pricing available upon request. Product demo and pricing available upon request. Product demo and pricing available upon request. Pricing available upon request. Download your free copy of our 2018 Association Survey Results.

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Daily Buzz: How to Save Money on Business Travel

Associations Now

In fact, research from Hipmunk , a travel planning platform, shows that small-business travelers tend to book flights later and at a higher price than those booking trips for leisure—and that just by booking six weeks before travel, they can save up to $200 per domestic flight. — SmartMeetings (@SmartMeetings) December 13, 2018.

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