article thumbnail

Association Brain Food Weekly: 1.18.19

Reid All About it

A classic marketing mantra (about pricing) is flawed. Presenter: Carol Vernon, executive coach, founder, Communication Matters. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories.

DC 293
article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Risk, Revenue Recognition and Recovery

Velvet Chainsaw

One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities.

Revenue 98
article thumbnail

Association Brain Food Weekly: 12.7.18

Reid All About it

How to Prepare for the 2019 Hospitality Market. Learn how to master the right approach based on your audience, speak your boss’ language (ROI), communicate your “Why” and use proven sales strategies to get approval, and plot measurable goals and timelines to exceed stakeholder expectations. Event Technology Trends in 2019.

article thumbnail

Seeking a Hybrid Conference Steady State? Here’s a Framework

Velvet Chainsaw

The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events. Associations who offer CE credits tend to be able to charge a higher price. Digital price — This varies, especially when it comes to CE. The Digital Simulcast + Social Experience.

article thumbnail

Daily Buzz: Empathy is Key to Organizational Change

Associations Now

Also: how to communicate a membership dues increase. Research on organizational change shows that in order to lead a successful transformation, leaders need to communicate empathetically. To better promote empathy in leader-to-team communications, Sanchez suggests profiling employees at every stage of the transformation.

Price 74
article thumbnail

Why The Greeting Card Association Is Getting Into The Tradeshow Business

Associations Now

Looking to make the most of a stabilized market where greeting cards are gaining in popularity again, the Greeting Card Association announced it would launch its own tradeshow in 2019. The willingness to engage like-minded entrepreneurs in this setting is certainly there.”.

Price 54