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3 Member Benefit Trends for 2020

GrowthZone

Membership expert, Frank Kenny, explains three of the hottest member benefits trends out there. If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Members expect a lot these days. Member organizations in 2020 need to focus on giving members what they want (e.g.,

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Was it through social media traffic or email clicks?

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3 ways to breathe new life into your membership in 2020

Nimble AMS

Here are some ideas for gathering and assessing member feedback: Regularly read their comments on social media and your online community. Send them a survey at least once each year to ask them about their experience. Provide value throughout the member lifecycle and career journey. Explore Nimble AMS.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” For instance, consider the following popular ways to track data and compare it to your association: Social media interactions. Email open rate. Event attendance.

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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year. Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020.

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Member Journey Mapping: Walk a Mile in Your Members’ Shoes

MemberClicks

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. . So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members.

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Member Journey Mapping: Walk a Mile in Your Members’ Shoes

MemberClicks

According to the 2021 Membership Marketing Benchmark Report , 45% of associations saw a decline in member renewal. This is an almost 2X spike from 2020’s rate of 24%. So how can organizations stem the loss of members and keep their retention rates high? The first step is understanding your members. Research and decision.