Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 113

Email Marketing Marketing Tips Strategy 113

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

JANUARY 29, 2021

The weekly list of free educational events and resources for the association community…. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

FEBRUARY 26, 2021

MemberSuite says member expectations are different now in 2021, the bar is set higher. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market.

Recruiting 329

Recruiting Recruitment Project Technology 329

Association TRENDS

FEBRUARY 12, 2021

communications in 2021. takeaways designed to help associations introduce custom content and experiences in 2021. Expect helpful facts, stats, quotes, and insights that you’ll want to share with your CIO, marketing team, membership team, and content team. their behavior? almost every digital interaction.

Report 52

Report Team Content Communications 52

Reid All About it

FEBRUARY 12, 2021

They urge associations to stop living in limbo and start planning virtual events for 2021. Presenters: Harneet Singh, Director of Marketing, Preseem. The Future of the Event Industry: 2021 Outlook. One year into the pandemic, the future of the event industry in 2021 is still uncertain. 2021 Meetings & Events Trends.

Revenue 370

Revenue North Carolina Industry Technology 370

Mariner Management

OCTOBER 22, 2020

Collaboration is something we want to continue to tap into in 2021. These lessons were the jump-off point for the next activity where we b roke up into groups to talk about what has and what hasn’t worked in 2020 , and what we can change going into 2021. Schedul e alerts/communications for more consistent communications. .

Discount 62

Discount Committee Tips Innovation 62

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Building the 2021 Event Playbook. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Host: Sidecar.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 351

Montana Certificate Conference Content 351

Reid All About it

APRIL 2, 2021

Association member communications. Interested in grading your association communications? A new report from Bruce Rosenthal Associates, HPN, and Ricochet Advice, The Conference Roadmap to Recovery , presents survey responses from 8,525 association members on their likelihood to attend conferences in 2021. Hybrid conferences.

Revenue 335

Revenue Conference Industry Education 335

Reid All About it

NOVEMBER 13, 2020

The Association Laboratory Research Alliance invites association executives to participate in the Looking Forward 2021 study. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. Powering Engagement with Persona-Led Marketing. Host: Vanilla.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Higher Logic

NOVEMBER 29, 2021

million employees quit their jobs in September 2021, a sign that The Great Resignation has no intention of slowing down. The post Continuity in the time of the Great Resignation appeared first on Higher Logic. A record 4.4 With so much employee turnover, is your organization prepared for continuity with automation.

Organization 295

Organization Communications Strategy Marketing 295

Eplys

FEBRUARY 24, 2021

When leveraging your event email marketing strategy, there are five types of emails worth sending to maximize your event’s potential and create a proper channel of communication. Think of each email as an opportunity to promote your event , even when attendees are already confirmed.

Email Marketing 52

Email Marketing Marketing Tips Strategy 52

Forj

MAY 13, 2021

6 Virtual Conferences Lessons Learned for 2021. 6 Virtual Conference Lessons Learned for 2021. Communicating with attendees via live chat, polling, Q&A, and any other interactive features built into your virtual event platform. Wrapping Up: Hosting a Virtual Conference Successfully in 2021.

Conference 70

Conference Video Team Maine 70

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Microsoft’s 2021 Work Trend Index focuses on the move to hybrid work. Host: American Marketing Association.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. The State of Community Management 2021. Get a look at the findings from the 12th annual State of Community Management report.

Video 367

Video Innovation Content Technology 367

Association Adviser

FEBRUARY 20, 2024

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

Case Study 156

Case Study Report Review Communications 156

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). – Engage 2021.

Revenue 195

Revenue Committee Technology Strategy 195

NXUnite

MARCH 20, 2024

Your constituent relationship management (CRM) system houses all the data you need to successfully communicate with alumni. You might learn that the class of 2021 expressed the most interest in the program or that liberal arts graduates as a whole feel underrepresented. Identify, recruit, and communicate with volunteers.

Class 130

Class Survey Recruiting Recruitment 130

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. But, fear not, Event Farm crunched the numbers and came up with guidelines on how much your 2021 event budget might increase for each line item. Chapter benchmarking.

Certificate 322

Certificate Technology Revenue Communications 322

GrowthZone

FEBRUARY 25, 2021

The 2021 Association Industry Survey results revealed similarities in the challenges facing associations. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Poor communication from the Board of Directors; slow responses or indecision. Reduced communication.

Survey 133

Survey Technology Leadership Member Engagement 133

Reid All About it

APRIL 30, 2021

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Fridays@4.

Education 354

Education Technology Strategy Revenue 354

Multiview

MAY 12, 2022

Email marketing has long been the preferred marketing channel for organizations but when Apple introduced Mail Privacy Protection (MPP) almost a year ago, it caused many marketers to question its future effectiveness. Since going into effect on September 20, 2021, email marketing has not come to and end.

Email Marketing 52

Email Marketing Marketing Newsletter System 52

Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Marketing 59

Marketing Communications Conference How To 59

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). 365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era.

Learning Management System 195

Learning Management System Education Technology Review 195

Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

MARCH 19, 2021

Event Strategies 2021 and Beyond. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. Wed 3/24 from 10 a.m.

LMS 370

LMS Nashville Strategy Video 370

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

OCTOBER 29, 2021

Leading Learning released The Virtual Conferences Report 2021. Lewis Flax says a mistake made by associations when communicating with sponsors is focusing on what the association offers instead of the prospective sponsor’s needs, desires, and motivations. Marketing education. – Engage 2021. Sponsorship sales.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy System Education 370

Reid All About it

NOVEMBER 20, 2020

As we near the end of 2020, many are asking what events will look like in 2021 and beyond. From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Reunite or meet with new peers and discover new possibilities as we close summer 2021. Non-dues revenue. 1 CAE credit.

Tampa 200

Tampa Revenue Education Content 200

Membersuite

JANUARY 27, 2021

We were all looking forward to 2021, thinking the disruption caused by the pandemic would soon fade away, but COVID insists on sticking around. They figured out what their members and market needed, and provided it, such as pandemic-related resources, and new virtual networking and education events. That change is now accelerating.

Survey 106

Survey Education Communications Marketing 106

Associations Now

AUGUST 28, 2023

Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report found that associations are experiencing an increase in membership following declines during the pandemic. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations.

Report 98

Report Recruiting Recruitment Innovation 98