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2021 Member Communication Trends

MemberClicks

The question is, has your association or chamber’s communications shifted along with it? So how exactly do members prefer to be communicated with in 2021? The goal was to identify what “The Journey Ahead” — which the report is appropriately titled — will look like for member-based organizations. Take a look!

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Association Brain Food Weekly: 1.22.21

Reid All About it

Associations in 2021. Although the first quarter of 2021 may not look too different than the last quarter of 2020, association leaders are doing their best to complete their full calendar of programs and carry out their strategic objectives. – Member ROI Simplified: Safeguarding Your Organization’s Future.

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6 steps to handling crises better in 2021

Association Success

In April of 2020, right as the COVID-19 pandemic was beginning to have major impacts on America, the Centers for DIsease Control and Prevention created the Crisis and Emergency Risk Communication (CERC) Overview for COVID-19. According to these six CERC principles, this is how your organization can better handle crises in 2021: “Be first.”.

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Successful COVID-19 Responses by Member-based Organizations

GrowthZone

In the GrowthZone AMS 2021 Association Industry Survey Report , we asked association staff and executives, “Related to your organization’s response to COVID, are there any success stories you’d like to share?” We were recently awarded a Platinum Award from MarCom for our communications work around COVID.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Craving for community. Forget “normal.”

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Conference Organizers: What Is Your Duty of Care?

Velvet Chainsaw

Some of the host organizations were transparent and shared these reported cases with attendees. Over the next year or so, conference organizers will need to define their responsibilities for duty of care, as well as what is expected of those who choose to attend your conference in person. Others were not.

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Member engagement approaches for associations in 2021

Aptify

It’s especially challenging as so much of our world has moved to virtual communications. An association industry study by Community Brands shows that member engagement and loyalty are still strong. Engaging members online in 2021. So, say your organization offers multiple webinars on a variety of topics. Explore Aptify.