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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Association Brain Food Weekly: 1.7.22

Reid All About it

First, she asks you to review 2021 and then think about your life in 2022 and beyond. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Host: Brandt Krueger, founder Event Technology Consulting. Quick hits.

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Association Brain Food Weekly: 3.4.22

Reid All About it

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. In 2022, events will drive the creation of rich digital communities for professionals everywhere. More info/register. Been There.

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Report: Targeted Emails Draw Higher Engagement

Associations Now

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 57
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Your Complete Membership Management Guide for 2022 and Beyond

MemberClicks

To ensure you can acquire, onboard, engage, and retain your own members, it makes sense to lean on a little technology. Membership marketing. When you have your member data all in one place, your AMS should make it simple to leverage that contact info for marketing campaigns—particularly email marketing.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX. Member priorities are always shifting.

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Gen Z 101: Five facts to attract more members to your association

Nimble AMS

The Community Brands 2022 Association Trends Study found 69% of Generation Z prefer connecting on TikTok, 82% on YouTube, and 82% on Instagram. According to Dell , 80% of Generation Z hope to work with trailblazing technologies, and 91% reference tech as the most important factor when choosing a career. .